Twitter Cries Mea Culpa, Removes QuickBar from iPhone App

Twitter cried mea culpa Thursday when it comes to what the company called the QuickBar in its iPhone and iPad app, and what critics called DickBar. In a blog post, the company talked all about how great the QuickBar is and then said it was removing the feature in an update that is now available on the App Store.

“The QuickBar was originally conceived to help users discover what’s happening in the broader world beyond people they already follow,” the company wrote. “The bar was also seen as a potential means of in-app notifications for new @mentions, DMs, and other important activity.”

The QuickBar was quickly and seemingly universally panned by users, with the euphemistic nickname mentioned above appearing in the Twitterverse almost immediately. For its part, the company didn’t actually call the feature a failure, but said, “After testing a feature and evaluating its merits, if we learn it doesn’t improve the user experience or serve our mission, we’ll remove that feature.”

The patch notes for the update (version 3.3.3) are more succinct, saying simply:

  • Removes Quick Bar
  • Bug fixes

Twitter for iPhone and iPad is a hybrid app, and it’s free. The update is available now on the App Store.

QuickBar Screen

Hare today, goon tomorrow