Verizon to Temporarily Offer Unlimited Data iPhone Plans

Verizon COO Lowell McAdam confirmed on Tuesday that his company will offer a US$30-a-month unlimited data plan when it starts selling the iPhone 4 next month. However, as the Wall Street Journal noted, it will be a limited-time offer: the company will eventually mimic AT&T’s current tiered pricing structure.

“I’m not going to shoot myself in the foot,” Mr. McAdam told the WSJ, noting that not offering unlimited data plans would cause hesitation among would-be AT&T ship jumpers who still have grandfathered unlimited data plans. Mr. McAdam has high hopes that iPhone 4 will jump start subscriber growth that was lackluster last quarter. “It wasn’t what I hoped it would be,” he said.