Recent Articles By Chuck La Tournous [RSS]

About those Apple Genius Ads

10:40 AM, Jul. 30th, 2012 · Chuck La Tournous · Analysis

The new Mac commercials aren’t cool; they’re not “Steve” ads; and Chuck La Tournous doesn’t like them. But they may be appeal to “non-Apple” folks, and if that works, that’s fine. They’re also the first Mac-rather-than-iOS-device-ads he’s seen since the “I’m a Mac” spots, and he thinks that makes them a good thing.


Chuck La Tournous Joins Your Mac Life for Steve Jobs Tribute

1:55 PM, Oct. 11th, 2011 · Chuck La Tournous · TMO Appearances

Following the passing of Steve Jobs last week, Your Mac Life host Shawn King gathered up his friends and colleagues in the tech community to share their thoughts and stories about Apple’s co-founder. The Mac Observer columnist Chuck La Tournous was among the people Shawn spoke with for the special “Tell Me a Steve Jobs Story” show.

Ruminations on Apple’s Second ‘Post-Jobs’ Era

5:53 PM, Aug. 25th, 2011 · Chuck La Tournous · Analysis

“Do you want to sell sugar water for the rest of your life or come with me and change the world?” Thirty-some years after he asked the question it’s clear Steve Jobs didn’t just change it once, but several times: computing, music, movies, mobile phones and now the tablet are all vastly different because of one adopted kid from the orchards of Silicon Valley. Now that Jobs is stepping down from his role as CEO of Apple, Contributing Editor Chuck La Tournous posits that Apple’s success in a “post-Jobs” era all comes down to one question: Is Steve Jobs Apple or has Apple suceeded in becoming Steve Jobs?