60 Minutes aired a major segment on Apple and CEO Tim Cook by Charlie Rose. On Monday, CBS posted an 8 minute behind-the-scenes video (below) that is essentially an interview with Charlie Rose and the segment's co-producer, Andrew Bast, about filming the story. It's at least as interesting as the main 60 Minutes story. For instance, Mr. Bast talks about hearing the same words over and over again from Apple employees and executives: caring, simplicity, and collaboration were mentioned specifically. When asked about that in a followup interview, Apple senior vice president Angela Ahrendts said, "I don't think that Apple could do what Apple's done and Apple will continue to do without that unity, without that, you know, man-on-the moon type of vision that everybody gets united around." It's well worth the watch. We tried to embed the video, but CBS's embed engine is entirely Flash based and is a pile of &^#%. So, head over to the 60 Minutes site and watch it there. You'll need Chrome or Flash to watch it.
Check It Out: 60 Minutes Behind-the-Scenes Video Filming at Apple