Apple is promoting the "Hey Siri" feature that allows you to activate Siri hands-free using that spoken command. In typical Apple fashion, it's not an explainy piece, however. Instead, Apple shows different people using the feature in several situations. Titled iPhone 6s - Hey Siri, the spot is part of Apple's "Not much has changed" series of commercials.
Check It Out: Apple Shows Off 'Hey Siri' in New Spot (Video)