Apple Working on Unscripted TV Show about Apps

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Apple is working on an unscripted original show about apps. The company told The New York Times that it was, "working with the entertainer Will.i.am and two veteran TV executives, Ben Silverman and Howard T. Owens, on a new show that will spotlight the app economy." The Times characterized the show as Apple's "first original content," and it's unclear what this might mean about Vital Signs, a scripted show Dr. Dre was filming for Apple. The difference with the new story is that Apple itself has done the telling, including an interview with Eddy Cue. Either way, I suspect Apple will make launch its original programming effort soon.

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Comments

Lee Dronick

  The Times characterized the show as Apple’s “first original content,”

Will they do a reality show based upon The MacObserver? smile

JustCause

I’m thinking it should be about the big business of Apple rumors.

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