When the Powerful ad from Apple dropped, I tried to find information about the woman in the art installation who was waving the iPhone in space to play cello sounds. Well, I have discovered it! A company called AUUG created the device and after a successful Kickstarter project last year, the AUUG Motion Synth is now up for pre-order, with shipping starting at the end of June. Check out a longer video of the Motion Synth in action below:
Check It Out: AUUG Motion Synth - The Virtual Cello From Apple's 'Powerful' Ad