Bridger Bell wants us to think differently about how wear our Apple Watches. Through his company Wear Differently, Mr. Bell has launched a Kickstarter for "It," an Apple Watch strap unlike anything I've seen before. His basic idea is that there's a natural spot where your arm and hand form a sort of nook where something like Apple Watch rests naturally and is easier to view. I'm still wrestling with the idea myself, but i'd be interested in at least trying the concept out. Wear Differently is trying to raise $250,000 through Kickstarter, a fairly high figure. And they're off to a slow start, to boot. Check out the video below—and there's more material on Kickstarter. He makes a compelling argument, even while it seems unorthodox at first blush.