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Apple Will Announce New MacBook Pros at WWDC Next Week

2:45 PM, Jun. 8th, 2016 · · Columns and Opinions

2016 MacBook Pros

It's just about certain. We have all the information we need. There is precedent. There is pressing need. There will be 3,000 MacBook Pro users in the WWDC keynote audience next week. It's the right time and the right place for Apple to announce new MacBook Pros. John Martellaro counts the reasons.

5 Things I learned about Apple from Mashable’s Phil Schiller Interview

5:49 PM, Jun. 7th, 2016 · · Columns and Opinions

Finding Things about Apple

Mashable published an excellent piece based on an interview with Phil Schiller, Apple Senior Vice President Worldwide Marketing, and John Ternus, Vice President of Mac and iPad Engineering. You should read the whole thing, and to get you motivated to do so, Bryan Chaffin gathered five things he learned about Apple from the piece.

Steve Jobs Hand-picked Tim Cook For a Very Good Reason

3:45 PM, Jun. 3rd, 2016 · · Columns and Opinions

Apple's mid-life phase

Starting up Apple and then returning later to save the company is a very different kind of activity—and requires different skills—than navigating a $230 billion company into mid-life maturity. Steve Jobs knew that when he hand-picked Tim Cook to succeed him. Some observers still don't.

Tools for Writers: Ulysses

11:00 AM, Jun. 1st, 2016 · · Columns and Opinions


Dr. Mac has a confession: He hates word processors! You can read all about, but only here, and only in Dr. Mac’s Rants & Raves Episode #177, a delightful little ditty he calls: Tools for Writers: Ulysses.

Apple Can Eat Your Privacy and Still Have Good AI, Too

9:00 AM, Jun. 1st, 2016 · · Columns and Opinions

Apple Artificial Intelligence

Apple can totally snoop on all it's users and still maintain everyone's privacy. If you listen to the pundits, this is not possible. But, that's wrong. It's a false dichotomy. You can have a know-more-about-you-than-your-mom-does AI agent and preserve your privacy; it is totally doable. John Kheit explains.

Europe and Tech Companies Embark on Slippery Slope to Control Hate Speech

8:00 AM, Jun. 1st, 2016 · · Columns and Opinions

Hate Speech Prison

Has there ever been a stickier wicket than the concept of free speech? We largely take it for granted, but even now tech companies are being called on to censor "illegal hate speech" in Europe. Bryan Chaffin discusses the slippery slope and its effect on social media and other tech companies.

The Pros and Cons of a Proprietary Apple Car Charger

9:47 PM, May. 27th, 2016 · · Columns and Opinions

Apple Car

A Reuters report claiming Apple has been talking to car charger companies got Bryan Chaffin thinking about standards. It seems likely that Apple would develop its own proprietary technology for charging the Apple Car, but there are many reasons why it would make sense for Apple to adopt an industry standard.

It Could Happen - Universally Autonomous Cars Could Fail in the Marketplace

5:45 PM, May. 27th, 2016 · · Columns and Opinions

Future of Autonomous cars

Companies that must employ drivers and pay them, even without customary benefits, would like to replace them with computers that can drive autonomously. This makes such vehicles candidates for taxis, buses, and trucks.  But what about customers who actually enjoy being in control of a car that they own?  Is that an enduring or dying part of American culture? John Martellaro looks at the issues.

iPhone SE: Is Less the New More?

11:50 AM, May. 27th, 2016 · · Columns and Opinions

iPhone 6s Plus, iPhone 6s, iPhone SE

Apple introduced the iPhone SE earlier this year and Dr. Mac's been testing one. While it looks like an iPhone 5 or 5s from the outside, inside are thoroughly modern guts based on the iPhone 6s. 

Thinking Differently about Apple Spending Billions to Buy a Big Media Company

6:18 PM, May. 26th, 2016 · · Columns and Opinions

The Apple TV Crystal Ball

Apple is reportedly planning to ramp up spending on original content to "several hundred million dollars a year," according to an unnamed source cited by The Financial Times of London. The story was based in part around a supposed meeting where Apple senior vice president Eddy Cue pitched the idea of Apple buying Time Warner, but the takeaway should be that Apple is seriously committed to streaming content.