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Apple Car Project Breaks Up with BMW & Daimler to Go It Alone. No Pressure

4:15 PM, Apr. 22nd, 2016 · · Columns and Opinions

Can Apple Go it Alone with its car?

The mountain of evidence to support the thesis that Apple is working on a car, no doubt an electric car, is now overwhelming. However, even as Apple hires a boatload of experienced automotive executives, it seems Apple, more and more, will have to go it alone with, perhaps, just one chance to get it right. It will be amazing to watch unfold.

Dr. Mac’s Introduction to Budget VR Googles

4:30 PM, Apr. 20th, 2016 · · Columns and Opinions

Google Cardboard

Dr. Mac's been hearing that virtual reality (VR) is the next big thing since time immemorial, and has strapped more than one VR contraption to his face over the years in the name of research, and recalls that every single one of them made him nauseous and sweaty within minutes. This week he reports on his experience with the latest thing in budget-priced virtual reality goggles, Google Cardboard.  

Why We Should Be Very Pleased With Apple’s 2016 MacBook

4:00 PM, Apr. 20th, 2016 · · Columns and Opinions

Apple's 2016 MacBook

On April 19th, Apple announced an update to the 2015 12-inch MacBook. But the extent of the update didn't suit many observers. By some distorted logic, many didn't know what to expect (except Skylake processors), but when they finally saw it, they were disappointed. John Martellaro explores why we should actually be quite pleased.

Subscription Mania: Amazon Offers Prime By the Month, But It’ll Cost You

2:45 PM, Apr. 19th, 2016 · · Columns and Opinions

Cash flow is king. Why wait a year for the next Amazon Prime renewal? That allows the customer to possibly fret about forking out the major expenditure of $99. Better to keep the money coming in regularly in digestible amounts.  That was probably what Amazon was thinking when they introduced the new monthly plans. But you'll pay more for this luxury.

Apple’s Recycling in 2015 Yielded 35,000 Ounces of Gold

11:53 AM, Apr. 18th, 2016 · · Columns and Opinions

Apple's #1 Gold Miner

One of the tidbits in Apple's Environmental Responsibility is that it recovered more than 2,200 pounds of gold in its recycling efforts. That's more than 35,000 ounces of gold mined from old iPhones, Macs, and other devices, and it shows there can be big money in recycling.

As Apple Moves From OS X to MacOS, What’s in Store for Users?

5:30 PM, Apr. 15th, 2016 · · Columns and Opinions

The Next OS X Version

We're geting fairly strong indications now that Apple is going to rebrand "OS X" as "MacOS." This would, in name, bring about a pleasant synchronization with tvOS, iOS, and watchOS. But more to the point, rebranding both suggests and offers the opportunity for significant change. What might be in store for Apple's customers?