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Apple Customers Can Sometimes Just Say No

5:50 PM, Feb. 21st, 2012 · · Hidden Dimensions

Learning to Just Say No

An endless array of technologies are thrown at us by Apple and all the other technology companies. How can we decide which ones are worthwhile, ignore others, and thereby achieve a balanced, productive life?  John Martellaro has some ideas.

Simpler Apple Apps Shouldn’t be Simple-minded

2:30 PM, Feb. 7th, 2012 · · Hidden Dimensions

Simpler isn't always better

Some of Apple’s new OS X apps are exhibiting an interesting tendency. Instead of a brilliant user interface to deal with technical complexity, there is the removal of functionality. However, simpler isn’t always better.

Superpower Apple Makes us Worry Too Much

3:47 PM, Feb. 1st, 2012 · · Hidden Dimensions

A superpower

The list of things that Apple does that make us worry is getting larger. That’s natural when a company becomes a superpower.  But there are some subtle things that Apple could do to make things better.

History Won’t be Kind to Apple & Textbooks

3:47 PM, Jan. 23rd, 2012 · · Hidden Dimensions

Apple & Textbooks

Apple has entered several publishing markets where the company takes its 30 percent. Textbooks are one market where, for the sake of good image and an endowment for children, the company should have backed off and made a contribution to human history for all time. But Apple is thinking small, not big.

Apple in 2012: Its Own Worst Enemy

10:32 AM, Dec. 6th, 2011 · · Hidden Dimensions

Where to turn?

Apple is large and still growing.  By itself, despite the DNA of Apple’s culture and the legacy of Steve Jobs, that’s going to create problems. In fact, it already has. Apple’s heritage of simplicity has run headlong into Apple’s complex, interactive services, and customers are getting restless.

This is How Apple Will Eventually Defeat DIRECTV

4:44 PM, Nov. 16th, 2011 · · Hidden Dimensions

Apple's AirPlay & iPad

The contrast between Apple and DIRECTV as television content providers is never more apparent than when it’s time to upgrade equipment. It all started when John’s DIRECTV DVR started to sag under its software load, and it was time for an upgrade. Then the not-so-great adventure began and provided oodles of insights on how each company treats the customer.

Why Apple’s Mac Pro Won’t Last

4:04 PM, Nov. 1st, 2011 · · Hidden Dimensions

Terra Nova on Fox

Apple has a long tradition building a powerful “desktop” tower Macintosh. It has been a given that some customers needed a Mac with PCI slots, fans, and a powerful CPU, bus and graphics card.  Nowadays, technology has changed and so has Apple’s market.

Steve Jobs is Gone. Will Our Dreams be Next?

1:27 PM, Oct. 27th, 2011 · · Hidden Dimensions

Starship ENterprise

In the last century, our technology dreams inspired us, and now we’re living that dream. However, somewhere along the way, the process of turning technical dreams into reality became warped. Against all odds, Steve Jobs didn’t let Apple’s size destroy its dreams. Can others follow?

Siri: Please Dispose of my Mouse and Keyboard

3:21 PM, Oct. 18th, 2011 · · Hidden Dimensions

Terra Nova on Fox

Siri on the iPhone is a game changer, but does it also portend a change on the Macintosh side? It won’t be long before gestures plus voice completely eliminate the mouse and keyboard, and if you think you can’t fine-tune text that way, leave it to Apple engineers to prove you wrong. But how will Apple get there? How will the Mac evolve?