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The Cost of Betrayal: Apple’s Destruction of Android

4:04 PM, Oct. 13th, 2011 · · Hidden Dimensions

Apple is at war against Google’s Android.  In any war, you make preparations, marshall your assets, analyze the enemy weaknesses, and recall the mistakes of the past.  That’s exactly what Apple is doing. Android may not survive its wounds.

How Steve Jobs Influenced Me as a Writer

2:52 PM, Oct. 6th, 2011 · · Hidden Dimensions


Steve Jobs has affected many people in many different ways, and that certainly includes those of us who make our living writing and talking about Apple and its products. In this remembrance, John Martellaro talks about how Steve Jobs affected him as a writer.

Apple’s Safari: Lingers on as Second-Rate Browser

4:30 PM, Sep. 29th, 2011 · · Hidden Dimensions

Safari 5

An essential part of our modern life is to browse the Internet, and the single most important tool for that is the Internet browser. However the Internet can be a dangerous place, and so we want the very best browser. Regrettably, the largest, most successful company in the world, Apple, has flubbed with Safari. What’s with that?

Our Superhero CEOs: Richly Rewarded for Failure

2:34 PM, Sep. 23rd, 2011 · · Hidden Dimensions

We live in a superhero culture. Authority is rolled upwards in corporations and the government until there’s only one person at the top who can make definitive decisions. And then, in a fit of irrational idealism, we reward them for total failure. Except, of course, Apple.

How Netflix Lost its Glamor and its Way

6:00 PM, Sep. 20th, 2011 · · Hidden Dimensions

How did Netflix get into so much trouble? How did the darling of American video culture suddenly and greatly annoy millions of customers? How would Apple have handled it all? Here’s John’s take on the whole affair.

Assessing Apple’s Future with Tim Cook as CEO

10:00 AM, Aug. 25th, 2011 · · Hidden Dimensions

Apple CEO Tim Cook

It is said that investors only have two emotions: Fear and greed. Right now, everyone is in a fearful mode about Steve Jobs’s retirement as CEO. But assessing the future is more complicated than simply recapping Steve’s glorious past and then fretting about how Apple will do without him as CEO. There’s much more to think about as Tim Cook assumes the CEO role.

OS X Lion: Apple’s Continuing UNIX Dilemma

2:15 PM, Aug. 12th, 2011 · · Hidden Dimensions

OS X Lion looks to become a great operating system, an OS based on UNIX. While Apple has used its UNIX expertise to great advantage, UNIX gurus often scratch their heads about Apple’s philosophy. Now, we’re at a crossroads. Where Apple goes from here, how it handles the UNIX underpinnings, its attention to UNIX technical detail and how Apple’s warm embrace by consumers impacts its UNIX community becomes an even more interesting question.

Eight Things Apple Does Better Than Your Company

3:20 PM, Aug. 10th, 2011 · · Hidden Dimensions

Early last decade, Apple got a reputation for doing some things differently than other companies.  Amidst the surfeit of Windows in the enterprise, those policies were seen as offbeat and ultimately ineffectual — even though they made perfect sense.  Ten years later, those decisions are paying off in spades while Apple’s competitors are suffering, financially embarrassed by the effects of Apple’s long term thinking.

Alien Technology Required to Beat the iPad

4:16 PM, Aug. 2nd, 2011 · · Hidden Dimensions

Apple’s iPad competitors are having a tough time right now, both in the marketplace and in the courts. It’s going to require, essentially, alien technology to surpass the iPad, not merely copy. John explains.


Apple’s Tablet Competitors Will Never Catch Up

4:15 PM, Jul. 27th, 2011 · · Hidden Dimensions

It’s time to admit it.  Despite all the forecasts and best hopes for the competition carving out a stake in the tablet market, it isn’t happening.  And it isn’t going to happen. Apple owns this market, and the best the competition can hope for is crumbs. Forever. Here’s why.