Archive Content

You've found our older web site and archived content. These are older stories and artciles. You're welcome to browse them, but if you'd like to read the newer stuff go here

Major Tech Companies Are Being Crushed By Their Own OS Strategies

5:40 PM, Nov. 6th, 2015 · · Particle Debris

The Proliferation of OSes & Security Challenges

After the Windows 8 debacle, Microsoft has worked hard to arrive at Windows 10 everywhere. Apple has stuck to a purely mobile OS and a traditional desktop OS. Google concocted Chrome OS to solve one problem but now seems to want to merge it with Android.  Apple has launched watchOS and tvOS and may be on the verge of carOS.  What's going on here? How can these companies possibly cope with the massive technical demands of new/merged/derivative OSes and the agggressive security threats on each new OS?  John Martellaro ponders the dilemma.

The Future iPhone: Making Suggestions We No Longer Understand

6:15 PM, Nov. 2nd, 2015 · · Particle Debris

Superintelligence in iPhones?

More and more, computational devices are making suggestions, even making decisions for us. As the algorithms get more and more sophisticated, human beings could start to lose the ability to evaluate and call into question those suggestions and decisions. Worse, machines have the potential to learn and self-improve much faster than humans, leaving us even further behind. What happens next?

What Would Happen if a Future Apple Autonomous Car Made a Very Bad Decision?

3:30 PM, Oct. 23rd, 2015 · · Particle Debris

Autonomous cars & ethics

All the technical signs point to a future with autonomous (self-driving) cars. Just about every major car company is working on that technology including, we suspect, Apple. But what would happen, hypothetically, if one of these cars were to make a bad mistake in software judgment that injures someone? The legal and ethical issues are enormous.

Apple’s Artform: Graceful Technology Advances Without Retro Feelings

5:25 PM, Oct. 16th, 2015 · · Particle Debris

Vinyl Record

Today's tech-minded customers like to be part of advancing technology. It's fun and exciting. But if a company pushes too hard and in the wrong ways, without an understanding of customer psychology, relentless change can become the enemy. One sure sign of that is when people start to celebrate retro ways of thinking.

Tesla’s Elon Musk Rant at Apple Means He’s on to Something Scary

5:15 PM, Oct. 9th, 2015 · · Particle Debris

Tesla, Elon Musk and Apple

Elon Musk, CEO of Tesla Motors, has had some sharp comments to make about Apple recently, but the underlying message is that while Tesla has merely set the stage, it will be Apple that eventually shakes up the automobile industry. Big Time. And that's what has Mr. Musk worried and snarky.

OS X Security is a Lot Better Than You Thought

4:30 PM, Oct. 2nd, 2015 · · Particle Debris

Pondering OS X Security

Just about every week we see articles rolled out about how a security researcher has found a scary security flaw in OS X. It makes for great headlines, but how are the every day Mac users actually affected by these headlines, and how should they react? John Martellaro offers a calming counter perspective.

What Shall Apple Do with All That Money? Rethink the Car

2:30 PM, Sep. 25th, 2015 · · Particle Debris

Apple & 21st Century cars

When a modern company has some extra money, creative executives have refined the art of rolling that money upwards towards themselves often starving other efforts. Even so, while car company R&D budgets are generally healthy, they may not be enough to make a major breakthrough in 21st century car technology. What if that's what Apple is planning to do?

A Theory: Why the New Apple TV Will Ship Without 4K UHD

5:00 PM, Sep. 18th, 2015 · · Particle Debris

Apple TV 4th gen and 4K

We now know that the new 4th generation Apple TV announced for this fall won't ship with 4K UHD capability. But we don't know why Apple omitted that feature and thereby opened itself up to opportunistic competition, such as Amazon's Fire TV. John Martellaro has a theory.

That Thing Apple Does That Some Hate and Few Understand

4:45 PM, Sep. 11th, 2015 · · Particle Debris

Apple's Success is a truth

Apple does something that some individuals hate to admit. As a corporate entity, consisting of thousands of very intelligent employees and led by a seasoned executive team, it just keeps on succeeding. That causes problems for many armchair analysts who have a different vision and even bigger problems for Apple's competitors. But the fact that Apple succeeds brilliantly is a truth that can't be ignored.

How Apple Succeeds in an Amazon World

6:00 PM, Sep. 4th, 2015 · · Particle Debris

Apple vs. Amazon. No contest.

In a world that seems relentlessly focused on buying things, with Amazon's help, Apple not only succeeds outside of Amazon's sphere, it thrives. Just exactly how does Apple do that and what does it mean for the future of both companies? John Martellaro has some thoughts.