Large companies have large ambitions. When powerful tech companies come crashing into people's lives with products that give them pause, they naturally turn to a safe oasis. It's that human element, an Apple strength, that makes the company's products alluring. This week, Microsoft and Amazon were reminded of that while they watched Apple Pay become a warmly embraced product.
Almost a third of the installed base of iPads consists of iPad 2s without a Retina display. As a result, a casual look at the numbers suggests that the iPad Air 2 should do very well in sales. John Martellaro pulls out his calculator.
It's been all hands on deck for Apple in the last year. iOS 8, iPhone 6 and 6 Plus, OS X Yosemite, the new Mac Pro, home automation, health monitoring, iBeacon, Apple Pay, and what looks like some very hard work on the Apple Watch. Some other products appear to have stagnated. Does the October 16 event invitation suggest a remedy? Is this even a problem? John Martellaro sizes up the promise of Apple's invitation.
When a new product category arrives from Apple, like the Apple Watch, it can be hard to size up the future prospects. Some observers only have a dim idea about how customers will embrace and exploit the product, and they don't yet see how Apple works to design success into the very DNA of any new product. In time, however, it all becomes clear, and the naysayers seldom turn out to be right.
By some standards, Apple has had a rough two weeks. The media has pointed to these problems for several classic reasons: attention and money. But how bad is it really? Which problems are real and which ones will blow over? John Martellaro does his grading.
Apple resisted the idea of a phablet for a long time and so did its customers. But times have changed, and we've moved on. Nowadays an Apple phablet is just what many need. Just don't call it a phablet. Call it a Plus.
Apple was a hungry, underappreciated company for many years both before and after the return of Steve Jobs. Now that Apple has achieved unconstrained, unabashed, tumultuous success—that often treads on customers—what exactly is Apple going to do about it?
The iWatch could radically change our personal security in ways that haven't been discussed. John Martellaro takes to flights of technical fantasy and finally reveals what he hopes the iWatch will do that would completely catch the competition off guard.
Apple's September 9 event won't be about techy things that bloggers want. It won't even be about what the best minds of the Mac Web think Apple needs to deliver. Rather, it'll be about delivering a remarkable, convincing vision that captures our imagination and enthusiasm for a better future.
The evolution of technology often results in frustrating corporate pratfalls. Companies, desperate for growth, perhaps survival, make decisions that annoy, even alarm us. Why doesn't that happen to Apple? John explains.
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