AT&T’s Best Cell Phone Sales Day Ever?

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    Posted: 02 July 2009 06:40 PM

    this at macdaily news . . .

    Leaked AT&T memo: Apple iPhone 3GS generated ?best ever sales day?

    “Here’s a look at some of the milestones we achieved:

    * Best-ever sales day in our retail stores
    * Second-largest traffic day in our retail stores
    * Most transactions processed via our IT systems in a single day
    * Most upgrade eligibility checks in a single day
    * Largest order day in history
    * Largest features sales day in history”

    very encouraging . . .

  • Posted: 03 July 2009 01:29 AM #1

    Also reported on Dow Jones News wire:

    AT&T Inc.‘s (T) retail stores enjoyed its biggest sales day ever the first day it sold Apple Inc.‘s (AAPL) new iPhone 3GS, TechCrunch reported Thursday, citing an internal memo sent to AT&T workers. The memo also said June 19 saw the most orders through in a single day and the second largest day of traffic in AT&T stores.

    The more good things that accrue to T because of the iPhone, the more bargaining power Apple has and the more incentive T has to improve their 3G network.

  • Posted: 03 July 2009 02:05 PM #2

    AT&T has dug a huge financial hole supporting the iPhone. The subsidy is rich and the company’s plan is designed to recoup costs over the life of the contracts. AT&T has taken an uncharacteristic risk in this partnership with Apple. Because of the notable size of the risk (materially depressing near-term earnings even for a company as large as AT&T), the potential reward makes the company one of the few real iPhone plays among publicly traded companies. It’s also yielding over 6% at today’s trading price.

    Exclusive deal or no, AT&T will continue to sell iPhones. The question is: How well will the company exploit the exclusive arrangement until it ends and how well will the company position itself to compete with other carriers before the current agreement expires?