Various publications are citing the recent AdMob report to conclude that Android has already overtaken the iPhone in the US. This is nonsense, as Comscore and other data makes clear. AdMob “smartphone operating system shares” are based on ads that are increasingly likely to appear in Android apps. See today’s SF Chronicle:
Admob’s numbers are now so out of whack with actual device marketshare that they are wildly misleading. Time to call them out.
Not a valid way to compare, and worse, now that Admob is becoming Google, there are opportunities to manipulate, such as rotating ads more frequently on one platform. Going forward, Admob share on iPhone is going to diminish further.
With iAd coming; other companies also doing their own metrics and Admob about to be bought by Google, these figures might start to be a bit “off”. If the app makers don’t include Admob’s stuff in their code then the figures might well drop like a stone.