A Respectful Conversation Regarding The iPhone Nano
Apple to launch low-priced iPhone for $350, iPhone 4S/5 end of summer
By: Jonathan S. Geller | Jul 18th, 2011
And let me say that I am in favor of this strategy. Offering a new phone of some kind at a low price would be a big no-no to me. But this makes a lot of sense. Huge margins and nobody who has disposable income is going to opt for the two year old model rather than the new iPhone.
This topic has been around since March or April. I’ve adjusted my opinion (i.e. changed my mind) a number of times. But at least in this thread (comment #3), I thought this was the most likely thing to happen. We’ll see if it does happen.
What makes most sense to me is to retain the 3GS as the low-price iPhone option. It isn’t that the Retina display is so much more expensive; it’s that it is a big differentiator.
iPhone 5 from $649
iPhone 4 from $499
iPhone 3GS from $349
iPod touch 5th gen. from $229