“What Would Steve Jobs Do?”

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    Posted: 19 January 2012 03:08 PM

    After reading “Steve Jobs” by Walter Isaacson I realized that this biography was very much like the many other books that have been published about that time period. A bit of a hit piece on Steve glazing over who the man really was and how he accomplished the feats that were Apple.
      In the Peter Sander book “What Would Steve Jobs Do?” the author looks at Steve from a different view point. Steve’s success in business with a six-part business model that Steve Jobs applied to Apple that made it the most valuable publicly traded manufacturing corporation in the world and the global model for business excellence. The first two chapters quickly give an overview of Steve’s life and Apple, which could be skipped over by most here.

    A quote from “The Fountainhead” by Ayn Rand provides a definition of a Rule Breaker.

    The great creators-the thinkers, the artists, the scientists, the inventors-stood alone against the men of our time….Every great new invention was denounced….But the men of unborrowed vision went ahead. They fought, they suffered and they paid. But they won….
      Men have been taught that it is a virtue to agree with others. But the creator is the man who disagrees. Men have been taught that it is a virtue to swim with the current. But the creator is the man who goes against the current. Men have been taught that it is a virtue to stand together. But the creator is the man who stands alone…
      The creator-denied, opposed, persecuted, exploited-went on, moved forward and carried all humanity along on his energy.

    Before closing the door on Steve Jobs life, read this book. It may be the best to define who Steve Jobs really was. Generations from now few will care about who had their feels hurt by Steve but by the way Apple was turned away from the brink.