How many iPhones did apple sell in Q3?

  • Posted: 24 July 2012 03:11 PM #46

    Adding to India as well, just this month.  Wonder how much of an addressable market was introduced to the iphone this past quarter.

    PEGisTHEkey - 24 July 2012 05:49 PM
    Tetrachloride - 19 July 2012 03:22 PM

    Thx for the spreadsheet.    Anybody else have iPhone sales dissection insight or even wags ?

    Wasn’t aware that apple was still adding carriers in Japan.  Wonder how big the new Japan carrier is?

  • Posted: 24 July 2012 10:33 PM #47

    Wow, tried my hardest to nail down European Iphone sales estimates prior to the call.  Had hope we’d be in the clear with this little UK report, so went ahead with a very bullish position…..  Slam

    Try again next time

    PEGisTHEkey - 24 July 2012 05:38 PM

    Speaking of Europe, here is a very relevant article about UK iphone sales being down 5%.  I’m more than happy with that #.  Anyone else have any good articles re: Germany, France, etc…

    Will any of the ipad 3 sales for china be included in this qtr’s report ?



    PEGisTHEkey - 24 July 2012 04:20 PM

    Love your math !

    Lets be slightly more conservative for Europe in the face of Galaxy SIII and an awful macroeconomic picture there.  Lets then say 30-31 million to be sure. 

    Ipad estimates of 20 million also seem a bit high given the lack of Chinese access until only recently.  By the way, how many days of Chinese IPAD sales will go into this earnings report, if any ? 

    What is our estimated average gross margin on ipads ?  If I remember well it was around 40%...

    Don’t forget to add in the incremental income from the new Macbook refresh as well.

    Lets put this all together and see what we get for EPS

    orneryjeff - 24 July 2012 02:55 PM

    Quick and dirty estimate based on tidbits of info:

    Looks like domestic is down 15% QoQ based on VZ and T results.  Assume Sprint follows suit and we have 7.7M domestic iPhones.

    Gene Munster and Horace Dediou presentation says 7M in China last Q and 10M this Q.  This is assumed to be accurate.  This means US domestic and China sold 7+9=16M last Q.

    Last Q was 35.1M with 2.5M channel fill. Excluding channel fill we have 32.6M sold.  Subtract China and domestic from that and we get 32.6-16=16.6 sold in the rest of the world. 

    Multiply 16.6X(1-0.15)=14.1 and get rest of world, including Europe (3rd Q of sales same decline rate as US).

    China + US Domestic + Rest of World = 10+7.7+14.1=31.8M.  Taking 2.5M out for channel fill to re-distributors may be conservative, causing this number to exceed 32M.

    Without showing my upgraded analysis for iPad, I estimate 21.67M iPads.  Could be an awesome quarter if “tidbits of info” are accurate.  wink