Apple And Chiat/Day's Intolerable Media Relations

The recent news about Apple and Chiat/Day (the advertising agency) playing hardball with publications raises questions. If you missed it, Chiat/Day allegedly contacted several publications to require a guarantee that they would not publish rumors or speculation about future Apple products. If they did not agree to do this, they would have to live without Apple ads in their pages. If everything had gone according to company rules, this would have been very hush hush, but that would have been a huge misconception of the very principles of publishing

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