Apple Store Envy

An a rticle on SiliconValley.com goes into great detail about Apple's retail outlets, offering some great third-person insights into the hows and whys of Apple's retail strategy. Putting great stores filled with knowledgeable people in high traffic, high dollar areas is a tactic Apple has been perfecting over the course of the two years since it opened its first store. Well, now Apple has opened the Chicago store and I have to tell you, I have a serious case of Apple Store Size Envy!

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