The Hip Factor: The Mac's Shift From Cool To Hip

If y ou read this month's Macworld, and this month's MacAddict, you aren't likely to notice more than the usual distinctions between the two unless you look really closely at the magazines. Sure, Macworld and MacAddict differ wildly as publications, but there's always been a certain level of Mac advocacy that is alive and well in both. As the major players in the market, MacPublishing and Imagine Media both produce well written and edited magazines. I've noticed though, that there has been a subtle shift within the two that is of great importance. It all revolves around one word. Cool

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