Mobile app development has become quite the industry nowadays. Most large companies, if they ever get the idea that they need a new mobile app don’t tend to hire their own engineers anymore but outsource it to specific software firms where a large group of people dedicates a significant amount of time to make it.
Usually, these software firms are located outside of the United States, the United Kingdom or most of the developed nations. The reason? It’s cheaper. Having employed engineers for maintenance and bug-fixing once the product is launched is considered as a best practice for companies, but when it comes to actually make the app, that’s where most start to look overseas.
Most of these outsourcing companies are located in Eastern Europe thanks to their relatively low price and highly skilled personnel. But the landscape has been changing a bit. It’s starting to get much harder to find a developer for Android apps and not have them charge you extremely high prices, while iOS developers seem to be a lot more welcoming.
Well, the reason for this seems to be the extreme demand for testing a specific app on iOS users first, before making it available for Android. Let’s see why that happens so often.
Targeting the US and Chinese markets
Every company’s goal is to target large audiences. This means that they need to somehow focus on the largest markets where there’s a potential of making money based off-of ads or just plain old sales.
Unfortunately, there aren’t too many markets where both the population and GDP per capita is significant. But that’s where the United States and China step in.
You see, it may seem like China is a third world country based off-of the analysis done on the median income, but the reality is very different. The Chinese consumer base has been growing and growing. 800 million Chinese citizens are now active internet users, thus painting them as consumers worth advertising to.
The reality of today may not be the reality of tomorrow though. Back when there were Apple factories in China, iPhones were all the rage. Almost every second Chinese person had it due to how cheap it was to buy there compared to other countries. Because of this, a large portion of those 800 million people were in fact, using iPhones, thus making it a lot more realistic to test or sell new apps based on this consumer base alone.
However, there’s also another huge market, the United States, where owning an Android phone is pretty much taboo at this point. Apple has 45% of the smartphone market share in the United States. It’s extremely hard to find any other phone floating around the current market. The only exception was when 1+ and Google started to promote their own phones as well, but there’s no beating Apple.
Combining these two large markets, we get a situation where it’s practically irrelevant to create Android apps for testing as there will not be as much traction. And if the product needs to be sold as fast as possible, then an iOS system is much better simply due to the customer base.
This may be changing in the future as Huawei is starting to dominate the Chinese markets and Apple is being pushed out as fast as possible.
iOS is best for younger audiences
Any company’s main audience is a younger audience, especially if they are willing to make an application for their product.
The reason is very simple. By targeting a young audience with a cheap product, they have a much larget conversion rate compared to targeting an older audience. It’s very simple to understand, older generations tend to not be too tech-savvy, thus relying on them making in-app purchases is not necessarily a good idea.
However, when it comes to younger audiences, they are much more likely to tie their credit or debit cards to the App Store and make payments, thus generating income for the company.
Furthermore, younger audiences in countries like the United States, the United Kingdom, Australia, Germany and etc. tend to prefer iPhones over any other smartphone, thus making such a focus a win-win situation.
One particular issue could be the loss of coverage in the Australian market due to new App Store policies. The policies were targeting the eradication or the slight correction in the number of Australian online pokies and various other social casino applications. The government was starting to get involved as underage users were finding a way to access these platforms.
Because of this, Apple had to somehow restrict access and commission all app developers to switch to an iOS platform rather than an HTML5 platform. Not only was this a move to retain their dominance on the Australian market, but also a move to increase it further.
Do you have 1 million users that use your device to play games through a browser? Restrict those browser games and turn them into apps. Within weeks the developers and the company itself would see a monetary gain.
iOS apps are faster, easier and cheaper to make
iOS applications are much faster to produce. The main reason is naturally, the tools used for production. In this case, its’ the programming language Swift, which is much less strenuous than Java, where most Android apps are developed.
Experts believe that creating iOS applications takes 30-40% less time than Android, thus lowering the pricing and the competence of the developers.
Furthermore, a career in iOS development has been rising due to the speed and simplicity of the job. An iOS developer has to account for just one device, while Android developers need to consider all of the machinations that dozens of Android smartphone manufacturers like to include in their devices.