What did Apple get right when it comes to AirPods?

iPhone X back and AirPods

When it comes to Apple, there seems to be that Marmite association: people either love all things Apple or detest them with a passion. There seems to be very little in between. What can’t be ignored though, whether you’re a lover or a loather, is the runaway success that Apple has become. From the iPods in 2001 to the first iPhone in 2007, the iPads of 2010, and the Apple Watch of 2016, everything that this company produces explodes in popularity and sets trends.

For a company on the cutting edge of technology who would have thought that its next move would be into earphones? Yet, this is exactly what it did. With Tim Cook taking charge after the passing of Steve Jobs, his first big release was the AirPods.

Why the need for wireless earphones?

Up until the iPhone 6, every iPhone had come with standard Apple earphones. These provided great sound quality and, as with all things Apple, were stylish and sleek. Then came the iPhone 7. This was the first iPhone to be released that had no jack and so no way of connecting standard wired earphones. For some, this caused uproar, for others, it was the way of the future.

Of course, Apple had a plan. By removing the jack and by not allowing iPhones to support wired earphones, iPhone owners were left with one option: the new AirPods. What Apple got so right with the AirPods was what Apple always gets right: its marketing and it’s creating a need for its product.

The first Apple AirPods

The first Apple AirPods were released in 2016, and this product presented a major risk to Apple. Not because of any lack of quality nor of issues with technology. The risk was associated with Apple’s new CEO. For years, Steve Jobs had been at the helm. Jobs seemed to have that gift where everything he touched turned to gold. Now it was the turn of Tim Cook and he needed to prove to shareholders and Apple lovers alike that he had the same touch.

Fortunately for Cook, AirPods were received well. They had the usual style of the traditional Apple earphones, but also provided a superior sound quality. One issue that had always existed with wireless earphones was one of connectivity. It could sometimes be nigh impossible for your phone to detect the earphones. With AirPods, this was done away with and they would connect in an instant.

The ever-evolving AirPods

In much the same way that online game slots are always evolving and improving, the same is true of any Apple product. You only have to look at the number of iPhones, iPads, and Apple Watches to see that Apple never stands still. There are always constant tweaks and improvements as technology progresses and allows.

The second generation of AirPods was released in 2019 and this was quickly followed by AirPods Pro and AirPods Max. Improved sound quality and functionality have made these models more successful than the original release. For Apple, the AirPods were a dawning of a new age. The age of Tim Cook. What Apple got right was propelling Cook into the limelight to prove that he could fill the void left by Jobs.