The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Rob Enderle: HP's iPod Will Outsell Apple

Rob Enderle: HP's iPod Will Outsell Apple

by , 11:00 AM EDT, August 27th, 2004

According to long-time Apple doom sayer Rob Enderle, HP's branded iPod will be outselling the Apple's own product that has become a cultural phenomenon. HP introduced its iPod, called "Apple iPod from HP," today during a press event introducing many new consumer electronics products from the computer company (see TMO's full coverage for more information).

The Apple iPod from HP is the first iPod licensed by Apple to a third party, and marks HP's first serious foray into the world of music players. Mr. Enderle's comments come in a Reuters article covering today's announcements. From that article:

This year's unveiling is Palo Alto, California-based HP's third consumer electronics showcase since it launched the "Big Bang" three years ago, and it reflects PC makers' efforts to move into new markets as the overall PC industry matures.

"HP is certainly a major contender in this race to get into the living room," said Mike McGuire, an analyst at Gartner G2. "They already have a substantial installed base with printers, PCs and handhelds."

[...]

"The expectation on the iPod is that HP's version will probably outsell Apple's version relatively quickly," [analyst Rob Enderle of market research firm Enderle Group] said, due to HP's broad distribution at electronics retailers.

There's more on HP's push into consumer electronics in the full article.

The Mac Observer Spin:

"The expectation is..." That's a clever turn of phrase intended to make it seem that Mr. Enderle is merely passing along conventional wisdom. Of course, such a notion is hardly that; in fact it is quite novel. This latest comment about Apple is merely the latest rambling from a man who has yet to accurately call one thing about the company.

It's not that we have anything against HP -- far from it -- but the notion that a company with little success in selling lifestyle is going to sell more units of a lifestyle product like the iPod than a lifestyle company like Apple is simply amazingly stupid.

HP is likely to have a lot of success with the iPod, and it is also likely that the company will be able to bring the music player to new segments of the market that wouldn't touch an Apple-branded product (think corporate), but outsell Apple? It's simply not going to happen.

Recent Headlines - Updated October 31st

Thu,7:17 PM
Meijer, the CurrenctC/MCX Member Who Refuses to Block Apple Pay
6:36 PM
Get Free Bitcoins with 52 Website Faucets that Really Pay [Update]
5:17 PM
Last Chance for The Bluetooth Shower Speaker: $39
5:09 PM
CES Rebrands iLounge Pavilion as iProducts, Hopes to Attract Macworld Expo Exhibitors
2:13 PM
Apple Reverses PCalc Decision; App and Widget Can Stay
1:29 PM
TMO Daily Observations: 2014-10-30
11:36 AM
Microsoft Joins the Fitness Tracking Game with Fitness Band
9:52 AM
Tim Cook’s Gay Coming Out is a Big Deal for Equal Rights
Wed,9:37 PM
MCX Holds Press Conference, Does Itself No Favors
7:30 PM
ACM 278: Apple is the New Microsoft and Thinking Differently about iPhone
6:43 PM
Apple: Widgets Can’t Calculate, Orders Featured Calculator Widget Removed
4:00 PM
The 3 Unexpected Consequences of Apple Pay Will be Huge
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!