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First on TMO - Best Buy to Sell Mac mini, 512MB shuffle in Stores (UPDATE)
by , 2:10 AM EST, January 28th, 2005
Apple Computer will begin selling both models of the Mac mini and the $99 iPod shuffle at over 780 Best Buy stores in the U.S. sometime in the next 30 days, the electronics retailer has confirmed and highly reliable, third-party sources have corroborated to The Mac Observer. The return of Macintosh computers to Best Buy ends an almost six year hiatus for Apple at the nation's largest electronics retailer.
Confirmation of the decision came early Thursday with the posting on Best Buy's Web site of word that the top-of-the-line, $599, 1.42 gigahertz (GHz) Mac mini would be "coming soon" to retail stores (see Web site screen shot below. Friday, the company updated its Web site to say it will also sell the low-end, $499, 1.25 GHz model as well at its brick-and-mortar locations.
Best Buy has also confirmed online that it will stock at its retail stores the 512 megabyte, $99.99, iPod shuffle, but will not stock the 1 gigabyte model.
Highly reliable sources at a number companies that manufacture third-party add-ons for the Macintosh have confirmed to The Mac Observer that Best Buy will be displaying and stocking the Mac mini at all of its retail stores, and not just a selected few.

Best Buy's online store confirms the company will begin selling Apple's Mac mini through its retail stores soon. Sources have confirmed to TMO that stores will begin stocking and displaying the Mac mini in the next 30 days.
The sources, who asked not to be named, told TMO that discussions with Best Buy and Apple took place during Mac Expo in San Francisco, the week of Jan. 9, to stock and display a number of third-party products along side the Mac mini, including printers, flat-panel displays, scanners, and other accessories.
The sources said the plan was to have the Mac mini and the iPod shuffle along side each other in a kiosk display at all Best Buy retail stores in North America.
The sources said plans were in the offing to have a similar plan at the Canadian electronics retailer, Future Shop, which is owned by Best Buy. Sources said a final agreement had not yet been completed on a similar marketing plan for Future Shop. Future Shop is not advertising the Mac mini on its Web site, but is advertising the 512MB and 1GB iPod shuffle as products its retail stores will stock by February 11.
The return of Macs to Best Buy retail stores comes almost six years after the relationship with Apple ended over the computer makers insistance that the retailer carry all five colors of the all-in-one iMac.
In July of 2003, Cnet reported Best Buy would again start selling selected Macs in a small number of retail stores. A small pilot program did take place, but ended last summer with no commitment from either company to continue it. Best Buy began selling iPods in all its retail stores in September of 2002.
Word of the Best Buy agreement has been expected for weeks. A number of Wall Street analysts questioned Apple about their Mac mini retail strategy in meetings while at Mac Expo earlier this month. Apple refused to discuss the issue, analysts told TMO, but did not outright deny such an arrangemnent was being planned.
An Best Buy spokespersons were not immediately available for comment. An Apple spokesperson did not repeated attempts to obtain comment for this story. An Apple spokeswoman, who promised to get back with TMO for comment today, did not return calls by the end of business Friday.
Observer Comments
Fri Jan 28, 2005 10:12 am Subject: No Apple store witihin 150 miles
Fri Jan 28, 2005 10:29 am Subject: Now they just need associates that know something about them
This is good news in the sense that it will be pushing the mac into quite a few more people's hands, however I remember the main problem the last time Best Buy had macs was that the associates didn't know a darn thing about them.
"That mac can't do much, let me show you this pee cee over here..." was a common phrase to be heard.
Hopefully the lower price on the mini along with OSX and iLife will stop a portion of that...
I hope this is successful, but believe step one is to actually train the staff that will be helping customers. they need to be able to talk intelligently about how a Mac works and most are currently unable to do that.
IF Best Buy spends the resources to train the staff then they should be making a nice bit of profit off of the program.
Fri Jan 28, 2005 12:17 pm Subject: The difference between minis and iMacs
In response to sommermt, I think there are two main differences between the iMac and the mini.
1. The original iMac came along at a time where many people were still purchasing their first home computers. Not only did the salespeople not know anything about the iMac, but the customers weren't very familiar with Apple in general. I say this because no Mac user in his/her right mind would use Best Buy for all of his/her computing needs.
2. The people in Best Buy shopping around the computing area six years after the iMac + Best Buy plan fizzled all have computers now. If someone looks at a Mac mini and a salesperson says, "That's not a very good computer; let me show you this new PC over here," the customer will likely resist.
"I already have something like that at home. I don't really like it that much; I want to see what *THIS* one can do."
I'm telling you, if Best Buy puts one of those puppies on display at every store, I guarantee that it will get a lot of use. And priced at $599, that could very will be an impulse buy for someone in a consumer electronics store.
lets see if best buy screws this up like they did the last time there was any type of mac sold there...
i am a bit skeptical, but if they are actually given an equal opportunity to sell as the other computers there then more power to apple and best buy
still, i will have to go and see where they are placed, and if any of the sales clerks would like to even attempt to sell me one
TRO
QuoteOh no, you misunderstood. I was talking about the fruit. I think apple's will be very popular this year. Sauce, pies, juice... the whole nine yards!Mace wrote:QuoteHey, Steve Jobs had already dubbed 2005 as the Year of HD. Your sincerely had declared 2005 as Year of the Renaissance of Macintosh. You are too late.Biff wrote:
This is huge. So much has been going on for Apple this year and its still only January!
2005: The Year of the Apple.
Fri Jan 28, 2005 4:09 pm Subject: Re: Macs at BestBuy.com
QuoteAnonymous wrote:
Go to bestbuy.com and search for "Mac g5" in "Computers". Search for "mac", not "macintosh".
What in Sam Hill?
(The result)
Fri Jan 28, 2005 5:37 pm Subject: Re: Macs at BestBuy.com
Apple is killing its self on this. That damn 256MB will just make the MINI and OS X look bad. Why do they keep doing this?
Sure, Apple and Best Buy can make money off of upgrades, but they will eventually lose sales when those people take thier MINIs home and thier firends see how it crawls on 256MB of RAM.
Quote256 MBytes is enough. That said, I believe Apple will be delivering 512 MBytes Macs after Tiger. One evidence of this possibility is that they can lower price of RAM for Mac mini. Apple is now a strong company and can negotiate for a better price for their component needs.studentx wrote:
Apple is killing its self on this. That damn 256MB will just make the MINI and OS X look bad. Why do they keep doing this?
Sure, Apple and Best Buy can make money off of upgrades, but they will eventually lose sales when those people take thier MINIs home and thier firends see how it crawls on 256MB of RAM.
Fri Jan 28, 2005 10:39 pm Subject: BestBuy's going the way of HomeDepot and now they get Macs
Sat Jan 29, 2005 10:53 am Subject: this might just work
Like many others, I'm a little leary about another partnership with Best Buy. The morons in the computer department didn't know anything about the iMac when they carried them, so they simply steered customers towards PCs. Drove me nuts. Without dedicated Mac-educated employees, they might just get more bad rap with the mini in the Best Buys of the world.
"What's this Apple device...a CD player?"
"No, it's called a Mac mini. It's cheap, but it doesn't come with a monitor or much memory. Let me show you this Compaq model that includes a 17" LCD..."
From my experiences at Best Buy, I don't carry a lot of faith in the employees there.
There's a Best Buy about 30 miles from where I live that I visit occasionally. I almost always make a point of asking if they carry Apple computers, even though I know they don't, just to see how they react. It seems to me that since the G5s came out, the iPod has kicked major ass, and OS X has matured, the smirks and snickers i used to receive have been replaced by more "respectful" reactions. It's possible that some of Apple's positive press has trickled down even to the level of the Best Buy employee (no offense Guest).
What they should do is put a pile of mini boxes next to the checkout, so people just grab one on the way out.
Sat Dec 17, 2005 1:45 am Subject: Re: ipod shuffle
QuoteAnonymous wrote:
is the 1 GB ipod shuffle out right now
i dont really know about this kind of stuff
http://www.apple.com/ipodshuffle/
Yes, BTW
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