The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Microsoft Launches Ad #3: Are You a PC?

Microsoft Launches Ad #3: Are You a PC?

by , 11:50 AM EDT, September 19th, 2008

Microsoft launched its third in a series of special ads to spruce up the image of Windows on Thursday night. The ad features a selection of cameos, some famous and some not, showing that Windows is used by all kinds of people. The ad opens with a comment by a John Hodgman lookalike, Microsoft employee Sean Siler, that PC users have been stereotyped.

The ad shows many different kinds of people who do lots of different things for a living. The one thing they all have in common is that they don't look like John Hodgman and don't act like him, thus trying to lift the stereotype.

The ad also raises the question whether there ever was a stereotype of PC users and whether that was the point of the Apple "Get a Mac" ads -- because John Hodgman portrays a computer, not a person.


"I'm a PC"

The campaign, which is now taking a different direction after a generally negative response to the first two ads with Jerry Seinfeld and Bill Gates, never mentions Vista, but it does try to reinforce the idea that a lot of smart, interesting and diverse people use Windows PCs in productive ways.

Yesterday, a New York Ad executive doubted whether the defensive approach, casting Microsoft as the stereotyped victim, will be effective with customers.

The ad has also been posted at YouTube.

Recent Headlines - Updated April 29th

Mon,12:40 PM
Three Ways to Protect your Apple Watch (and One Way Not To)
Fri,9:15 AM
Changing Your Wi-Fi Channel for Improved Speed
Thu,7:59 PM
Carl Icahn Isn’t Wrong about Apple in China
5:54 PM
House Passes Email Search Warrant Bill
3:20 PM
Roxio Toast 14 Titanium for Mac: $49
3:00 PM
Griffin’s BreakSafe USB-C Cable Replicates MagSafe For the Apple MacBook
2:32 PM
Bad Move: FBI won’t Share San Bernardino iPhone Hack with Apple
1:23 PM
Dr. Mac’s Deeper Look into Budget-Priced VR Headsets
12:00 PM
TMO Daily Observations 2016-04-28: The Developer Side of Apple Conferences
10:50 AM
CareKit’s Strong Suit may be Peer Support Apps
10:00 AM
The Best and Worst Analyst Questions from Apple’s Q2 2016 Conference Call
Wed,5:42 PM
Sheriff Says Death of Man in Apple HQ ‘Isolated,’ that No One Else Is at Risk
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!