The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Microsoft Launches Ad #3: Are You a PC?

Microsoft Launches Ad #3: Are You a PC?

by , 11:50 AM EDT, September 19th, 2008

Microsoft launched its third in a series of special ads to spruce up the image of Windows on Thursday night. The ad features a selection of cameos, some famous and some not, showing that Windows is used by all kinds of people. The ad opens with a comment by a John Hodgman lookalike, Microsoft employee Sean Siler, that PC users have been stereotyped.

The ad shows many different kinds of people who do lots of different things for a living. The one thing they all have in common is that they don't look like John Hodgman and don't act like him, thus trying to lift the stereotype.

The ad also raises the question whether there ever was a stereotype of PC users and whether that was the point of the Apple "Get a Mac" ads -- because John Hodgman portrays a computer, not a person.


"I'm a PC"

The campaign, which is now taking a different direction after a generally negative response to the first two ads with Jerry Seinfeld and Bill Gates, never mentions Vista, but it does try to reinforce the idea that a lot of smart, interesting and diverse people use Windows PCs in productive ways.

Yesterday, a New York Ad executive doubted whether the defensive approach, casting Microsoft as the stereotyped victim, will be effective with customers.

The ad has also been posted at YouTube.

Recent Headlines - Updated June 30th

Mon,8:00 PM
Apple to Announce Q3 Results July 21st
7:18 PM
MGG 559: Connecting Networks Together, Photos on NAS & Upgrade Snapshots
7:14 PM
Dr. Dre’s ‘The Chronic’ Will Stream Exclusively on Apple Music
6:15 PM
8 Years After Launch, It’s an iPhone World
5:30 PM
How the USB-C Port on the New MacBook Helps the Battery Life
4:43 PM
Last Chance for the Summer Mac Essentials Bundle
4:12 PM
Import Spotify and Rdio Playlists to Beats Music for Apple Music Launch
2:20 PM
TMO Daily Observations 2015-06-29: Getting Ready for Apple Music
11:25 AM
Apple Music Coming to Sonos Later this Year
10:46 AM
iOS 8.4 Coming Tuesday at 8AM Pacific Time Ahead of Apple Music Launch
9:45 AM
Apple Music: What You Need to Know
Fri,6:24 PM
Apple’s Tim Cook Praises SCOTUS Marriage Equality Ruling
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!