A panel of the National Advertising Review Board is recommending that AT&T stop its “5G Evolution” label for its network. If you’re at AT&T customer and notice a “5G E” label on your iPhone, that is what this is referring to. (Hint: It’s not actually 5G).
The NARB Panel agreed with NAD’s analysis and concluded that the term « Evolution » is not likely to alert consumers to the fact that the service is not 5G […] AT&T stated that it « respectfully disagrees with the reasoning and result reached by the Panel majority, » […] As a supporter of the self-regulatory process, it will comply with the NARB’s decision.
No comment from me is needed, other than surprise that AT&T is capable of self-regulating























