At first blush, this looks like a weird idea. Maybe a dumb idea. But on further inspection, this move by Amazon has all kinds of advantages. A Bloomberg article explains all, including the previous U.S. law that has banned film studios from having ownership in the movie theater industry, the so-called « Paramount Decree. »  Things in this market are very likely to change. Does Apple have to play this game too?
Check It Out: Amazon Would Like to Acquire Landmark Movie Theaters
Would they allow the showing of pirated movies the way that Amazon now allows the selling of pirated goods?