The Mac Observer

Skip navigational links

You're viewing an article in TMO's historic archive vault. Here, we've preserved the comments and how the site looked along with the article. Use this link to view the article on our current site:
Apple Laptops take 12 Percent of the Market

TMO Reports - Apple Laptops take 12 Percent of the Market

by , 6:20 PM EDT, July 19th, 2006

The MacBook and MacBook Pro are selling well enough to push Apple's take of the U.S. portable computer market in June up to 12 percent. During Apple's second quarter earnings report, the company noted that its laptop marketshare was at 6 percent in January.

Peter Oppenheimer, Apple's chief financial officer, commented "The MacBook, which we introduced in mid-May, has been extremely well received and coupled with our very popular MacBook Pro has contributed to Apple's increased unit marketshare of portables in US retail."

That marketshare percentage may climb even higher. Apple says that it believes many creative professionals have been holding off purchasing a new Mac while waiting for an Intel-based desktop Mac and Universal Binary applications - Like Adobe Photoshop, InDesign, and Illustrator CS3, which should be available next spring.

Once the applications that creative pros rely on can run natively on Intel-based Macs, MacBook Pro sales are likely to ramp up even more.

The work developers have put in to migrating their application code to Universal Binary seems to be paying off. Apple noted that third-party developers have released over 2,900 Universal Binary applications so far.

"We expect that over 70 percent of the 500 applications we consider most critical to our customers will be available in Universal versions by the end of September," Mr. Oppenheimer said.

Apple's chief operating officer, Tim Cook noted that once the MacBook started shipping, there was "very robust" consumer and higher education demand. That high demand, coupled with increasing MacBook Pro sales may give Apple even more laptop marketshare in coming quarters.

Recent Headlines - Updated February 1st

Sat,5:13 PM
Higher Res Video of China Apple Store Artists with English Subtitles
10:30 AM
iPhoneography 101: 2 iPhone Remotes You Gotta Have
Fri,5:40 PM
The Unofficial Apple Weblog Will Shut Down February 3rd
5:18 PM
Peri Duo Case for iPhone Marries Speaker, Battery, and Wi-Fi Audio
4:50 PM
Repatriation Tax Bill Holds Promise, but Faces Uphill Battle
4:32 PM
Microsoft Brings Outlook to iPhone and iPad
2:51 PM
Enter to Win a Pair of Wireless Beats Studio Headphones
1:09 PM
TMO Daily Observations 2015-01-30: Samsung’s Smartphone Numbers, Congress Wants More Corporate Cash
11:09 AM
FiftyThree’s Pencil Stylus for iPad goes Gold
9:48 AM
How to Enable the iTunes Notification Center Widget in OS X Yosemite
9:05 AM
iTunes gets OS X Yosemite Notification Widget
Thu,6:59 PM
Apple Tied Samsung for Global Smartphone Units in Q4
  • __________
  • Buy Stuff, Support TMO!
  • Podcast: Mac Geek Gab
  • Podcast: Apple Weekly Report
  • TMO on Twitter!