Apple is exploring round Apple Watch designs, screenless fitness devices, new price points, and AI health features as competition continues to grow.
Don’t miss the best of The Mac Observer
Set us as a preferred source and our Apple reporting ranks higher in your Google Search results and Discover feed — one tap, no account changes.
Apple Planned a ‘White-Glove’ iPhone Upgrade Feature, but Never Released It
Apple considered shipping new iPhones with iCloud backups already restored, making upgrades easier, but privacy and data raised concerns.
Wait for iPhone 18 Pro or Buy Now? This Year, the Answer Is Different
Apple could raise iPhone 18 Pro prices by $200 to $300, making the iPhone 17 Pro a better buy for most people upgrading right now.
Apple Watch Could Bring Back Ceramic Case Option After Seven Years
Apple could bring back the ceramic Apple Watch this year as it explores premium models, new designs, sizes, and wearable formats.
iPhone Ultra Colors Leak Points to Silver and Dark Blue Options
iPhone Ultra colors may include silver and dark blue, according to a new accessory leak ahead of Apple’s expected September foldable launch.
Ted Lasso Appears in Severance, Silo and More in Clever Apple TV Commercial
Apple TV’s new Welcome Back commercial puts Ted Lasso into Severance, Silo, Slow Horses and several other popular shows on streaming.
Cloudflare Launches Kitesurf Browser Exclusively For AI Agents
Cloudflare just released Kitesurf, a lightweight cloud browser built specifically for AI agents. It cuts computing costs by stripping away human features.
Apple Expands Its MFi Hearing Device List With 43 New Models
Apple updated its Made for iPhone hearing device list with 43 new models. The new MacBook Neo also supports audio streaming on the latest macOS software.
WhatsApp Makes Parent-Managed Accounts Easier To Set Up On iPhone
WhatsApp is adding a new parental controls menu for the iPhone to help parents easily set up and manage secure restricted accounts for their children.
New Camera AirPods May Launch Next Month With Helpful Vision Features
Apple plans to launch new camera equipped earbuds next month. These visual tools will help blind and low vision users navigate their surroundings with ease.