Apple’s foldable iPhone Ultra wins early praise for its design and hinge, but its premium camera system reportedly lacks telephoto zoom.
Don’t miss the best of The Mac Observer
Set us as a preferred source and our Apple reporting ranks higher in your Google Search results and Discover feed — one tap, no account changes.
How Much Will the iPhone 18 Pro Cost? $1,199 Is Looking Possible
Apple could raise iPhone 18 Pro pricing by around $100 this September as higher memory and component costs pressure margins further.
Apple's M6 iMac Could Launch Before the End of 2026 With New Colors
Apple reportedly plans to launch a new M6 iMac before the end of 2026, featuring updated colors and improved performance.
Apple Store Plans Hint at Three New Home Products Coming This Fall
Apple’s planned retail store changes suggest a new Home hub could launch this fall alongside updated Apple TV and HomePod mini models.
Apple Beats 360 Headphones Appear in UAE Regulatory Filing Ahead of Launch
Apple’s upcoming Beats 360 headphones appear in a UAE regulatory filing, adding another sign that an official launch is approaching soon.
Apple Cuts More Than 200 Jobs Across Vision Pro, Siri and AI Teams
Apple has cut more than 200 jobs across Vision Pro, Siri, AI, and software teams as it shifts resources toward new priorities.
Apple Vision Pro Was Originally Called ‘Reality Pro’ During Development
Apple reportedly called Vision Pro “Reality Pro” during development, with internal references and trademark filings revealing its earlier name before launch.
Apple Car Key Support for MG Vehicles Spotted in Backend Code
Apple backend code suggests MG vehicles may soon support Apple Car Key, allowing drivers to use an iPhone or Apple Watch.
Apple Paid Ireland $17 Billion in Taxes Last Year, 40% of Its Global Total
Apple paid Ireland $17 billion in corporate taxes last year, accounting for 40% of its $43 billion worldwide total under new EU rules.
John Ternus Could Bring More Spending, Acquisitions and New Products to Apple, Analyst Says
Analyst says John Ternus could bring bigger risks, higher spending, acquisitions, and new product bets when he becomes Apple’s next CEO.