A report from Digitimes has been making the rounds, claiming that Apple killed its AR glasses project. Jesus Diaz thinks that it speaks to Apple’s « product design troubles. »
The report came yesterday from Digitimes, which has a mixed track record through its sources in component and manufacturing companies. It contradicts Ming-Chi Kuo, an analyst who in March claimed that supply sources confirmed that Apple may start producing AR glasses as soon as the end of 2019.
I want Apple Glasses to succeed, so I hope the report isn’t true. If Apple can pull off AR glasses that actually look like glasses, it would definitely be, to quote Steve Jobs, magical. I don’t think Apple is killing the headset entirely, but they might be setting it aside for now, like they did with the HomePod.
Check It Out: Apple Killing AR Glasses and ‘Product Design Troubles’
It’s Digitimes. If Digitimes said it was sunny, I’d take an umbrella. Saying Digitimes has a “mixed track record” is like saying Darth Vader has trouble making friends. Now it is possible that Apple is giving ip on Glasses and AR but I think it very unlikely. Much more likely is that Apple pushed back release. Digitimes saw that Apple decided to not order components and reserve a slot on the assembly lines and jumped to the worst possible explanation. That would be typical Digitimes reporting.
LOL Said it before – Apple became a toy company that can make some phones,- no presence in AR, AI, EVs, Smart Devices, transport – nothing. Services? Who cares. Laptops? See class action lawsuits. The poor watch never became a thing. Thankfully they make phones with the help of the Govt sanctions against 5g competitors like Huewei.