Etsy was updated yesterday with a new augmented reality feature. If you’re shopping for a print or poster for your wall, you can use AR to preview what it looks like in your home. Tap an icon, point your phone at the space you want to hang the item, then place and move the print around on the wall. You can also adjust the size of the item (if available), the add the item to your basket to purchase with Apple Pay. App Store: Free
Volodymyr Kurbatov recently created a concept video for the Apple Card that imagines how it could work with augmented reality.
Apple is partnering with an AR startup called Dent Reality, specifically to work on indoor mapping and navigation based on AR.
Apple had high hopes for the iPad, but built-in limitations shackled a meteoric rise. Now, 10 years into its evolution, Apple is changing its ways.
Lucas Matney wrote for TechCrunch and asked if Apple can keep the AR industry alive.
AR startups have already been struggling and hardware efforts have largely cratered. The software platforms have had some success building what Apple hasn’t or won’t for niche enterprise customers, but as the economic realities shift, all bets are off.
First, I don’t think there’s much of an AR industry right now to keep alive. We have a scattering of AR features on iPhones and Androids, but right now it still seems niche. Second, in my biased opinion as an Apple blogger, I think Apple is the one to truly make AR mainstream. As an example, Apple didn’t invent the cellphone, but the iPhone transformed our lives and the cellphone industry. For the company to do the same with AR, we need an AR headset.
The iPhone 12 is rumored to get support for 802.11ay, a high speed and low latency Wi-Fi standard. Jason Cross posits that it could be used for Apple’s AR glasses.
The alternative is to make the headset a relatively dumb set of displays and cameras, with all the processing happening on some sort of base station—like your new iPhone 12. An ultra-high speed, super low-latency connection like that provided by 802.11ay is a necessity to make that work.
A popular thought is that Apple Glasses will be an iPhone accessory like Apple Watch is (or, started out) with most or all of the processing happening on the iPhone.
Apple is updating Quick Look, an AR feature to preview objects in the physical world. One feature could let retailers sell products.
Bryan Chaffin and Andrew Orr join host Kelly Guimont to discuss Battery Case Replacements, the AR Converter app, and avoiding online scams.
Apple is releasing a beta version of an app called Reality Converter. It helps developers work with USDZ files, an AR file format.
Niantic has had two popular AR games on its hands in the form of Pokémon Go and Harry Potter: Wizards Unite. What possibly be next? Maybe Settlers of Catan.
Late last month, the company behind Catan said during a board games conference in Germany that it was working on a “upcoming massively multiplayer location based game” (albeit with no mention of Niantic). Called Catan: World Explorers, they noted that it “transforms the entire Earth into one giant game of CATAN”.
Minecraft Earth early access is now available for iOS users in the United States. It’s a game that lets players design their creations in AR.
Mike Elgan writes a popular weekly column for Computerworld, contributes news analysis pieces for Fast Company and SecurityIntelligence and also writes special features, columns, and think pieces for a variety of publications.
Mike tells a career story that started in newspaper publishing with QuarkXPress. Soon, he realized that what he loved was not covering local politics but rather the technology of the Mac, networking and printing. That launched his career writing about computer tech. In the 2nd segment we chatted about some of our favorite topics: dealing with information overload, Apple’s amazing U1 chip, Augmented Reality glasses replacing iPhones, and cars that sense driver emotions. Mike has an amazing vision of our tech future. Join us.
Apple shared the story of an AR app called Healium. It helps veterans manage their anxiety using a blend of storytelling, neuroscience, and game design.
The Apple Reality Composer app is now available on the App Store. It’s also included with Xcode so developers can build, test, tune, and simulate augmented reality experiences. Easily prototype and produce AR experiences directly in AR with no prior 3D experience. Drag and drop to place and rotate virtual objects to assemble your scene directly in AR or on the canvas. Build your scene by importing your own .usdz files or take advantage of the ready to use virtual objects in Reality Composer’s built-in AR content library, so you can get up and running quickly. Customize a virtual object’s size, style, and more. Add animations that let you move, scale, and add emphasis like a ‘wiggle’ or ‘spin’ to virtual objects, without having any animation experience. Add spatial audio, all of which can be set up to happen upon a user tapping on those objects, coming in close proximity with them, or other triggers. App Store: Apple Reality Composer – Free
Code within iOS 13 hints at an Apple AR headset, with a codename called ‘StarBoard’ that can launch apps, similar to iOS’s SpringBoard.
Namely, internal builds of iOS 13 include a “STARTester” app that can switch in and out of a head-mounted mode, presumably to replicate the functionality of an augmented reality headset on an iPhone for testing purposes. There are two head-mounted states for testing, including “worn” and “held.”
Harry Potter: Wizards Unite will host a Brilliant Event tomorrow called Back to Hogwarts. Players will get new Brilliant Foundables, earn Restricted Books, and more.
Week 1: Runs from August 13, 2019 (11 A.M. PT/2 P.M. ET) – August 20, 2019 (11 A.M. PT/2 P.M. ET)
Week 2: Runs from August 27, 2019 11 A.M. PT/2 P.M. ET) – September 3, 2019 (11 A.M. PT/2 P.M. ET)
Apple now sells LEGO Hidden Side augmented reality kits on Apple.com, offering kids a fun way to explore worlds they can build.
Kim Vorrath has led program management for Apple’s software team for over 15 years, but now she’s moving to the AR team.
Apple has hired Nat Brown, co-creator of the Xbox game console and a former VR engineer for Valve, to work on unknown projects.
Apple retail stores will begin offering [AR]T, Today at Apple augmented reality experiences featuring contemporary artists.
These experiential walks take participants through San Francisco, New York, London, Paris, Hong Kong and Tokyo as they encounter works by world-renowned artists, most of whom are working in AR for the first time. Works by Cave, Djurberg and Berg, Cao, Giorno, Höller and Rist connect participants to public spaces such as London’s Trafalgar Square, San Francisco’s Yerba Buena Gardens or New York’s Grand Army Plaza in Central Park.