North Face as issued an apology over its manipulating campaign to spam Wikipedia pages and game Google search results.
We believe deeply in @Wikipedia’s mission and apologize for engaging in activity inconsistent with those principles. Effective immediately, we have ended the campaign and moving forward, we’ll commit to ensuring that our teams and vendors are better trained on the site policies.
If the idiots didn’t openly brag about it, they probably could’ve gotten away with it, at least for a while longer.
Check It Out: North Face is Really Sorry for Spamming Wikipedia
