Twitter recently discovered a problem that caused it to send certain data to advertisers under certain conditions without your permission.
People are setting up multiple phones to create a “phone farm” to fake engagement with ads to earn money from certain apps. Vice spoke to several farmers and built their own setup.
With a marketing strategy called “incentivized traffic,” app developers take advertisements or other content that companies want to get in front of an attentive audience, and pay that audience to watch or interact with them.
Rather than actually watch ads, these phone farmers use as many as a hundred phones and sometimes automate the process to make it seem like someone is watching the ads in order to generate income.
A new report shows that Apple apps are typically shown before other apps when users input certain search queries.
Yesterday Mozilla announced a new project called Track THIS that aims to fool advertisers. It lets you pretend to be someone else for a while.
AdGuard is a content blocker for iOS that lets people block trackers and ads in Safari. Its AdGuard Pro app eventually got pulled from the App Store because of new VPN rules. AdGuard 3 brings some of those Pro features to the regular app, and some of them are locked behind a premium subscription. But Pro users can get a free 6-month license key. AdGuard 3 fixes a key issue with Safari. Safari’s maximum limit for content blockers is 50,000 rules. AdGuard now works around this by combining five blocks into one, each separately enabled in Settings and each with 50,000 rules. It also supports DNS-over-TLS and DNS-over-HTTPS. You can read more in the blog post. App Store: Free (Offers In-App Purchases)
Andrew Orr and Dave Hamilton join Kelly Guimont (and what’s left of her voice) to chat about Apple’s advertising stance and new OS features.
Owen Williams writes how Apple wants to “kill advertising” with its newest privacy feature in iOS 13 called Sign In with Apple.
Apple is likely to win consumers over, who think these things sound evil and strange, but without these practices [of using customers’ email addresses] many of our favorite businesses and services simply couldn’t exist or practically reach customers.
I disagree. Apple is trying to kill tracking, not advertising. In Safari, Apple is adding a feature called Privacy Preserving Ad Click Attribution to reduce targeted ads, which only accounts for a small 4% in revenue anyway.
Security firm Wandera scanned over 30,000 iOS apps and found that 67.7% of them disable App Transport Security on purpose.
In the latest issue of Fast Company magazine, Mark Wilson writes about the business of spying, advertising, and analytics that the App Store enables.
[Apple] designed a dead-simple interface that, to this day, allows users to sign away contacts, location data, and camera and microphone access with a single tap as they install an app. Apple also created efficient APIs—the software connecting its hardware to outside apps—to provide third-party developers access to sensitive user information. Meanwhile, iPhone apps are not required to encrypt their transmissions. “Apple was well known for usability before it was known for privacy,” says Riana Pfefferkorn, associate director of surveillance and cybersecurity at the Stanford Center for Internet and Society.
This is part of Andrew’s News+ series, where he shares a magazine every Friday to help people discover good content in Apple News+.
Avi Bar-Zeev, who works on AR/VR/MR, says that eye tracking is the holy grail of advertising (And he’s all for it). While I don’t disagree with that point, I do wonder how prevalent it will become. For example, when Face ID first came out, there was a fear that it could be exploited for eye tracking ads. But that isn’t possible because Apple locks down its technology. I expect the same for Apple Glasses.
Bundled into VR headsets or AR glasses, eye-tracking will, in the near-future, enable companies to collect your intimate and unconscious responses to real-world cues and those they design. Those insights can be used entirely for your benefit. But they will also be seen as priceless inputs for ad-driven businesses, which will learn, model, predict and manipulate your behavior far beyond anything we’ve seen to date.
A study of the impact behaviorally targeted advertising found that targeted ads only gave publishers 4% more revenue than non-targeted ads.
Apple’s advertising agency has revamped its leadership ranks, promoting new creative leads for the iPhone and Apple’s Services.
North Face as issued an apology over its manipulating campaign to spam Wikipedia pages and game Google search results.
We believe deeply in @Wikipedia’s mission and apologize for engaging in activity inconsistent with those principles. Effective immediately, we have ended the campaign and moving forward, we’ll commit to ensuring that our teams and vendors are better trained on the site policies.
If the idiots didn’t openly brag about it, they probably could’ve gotten away with it, at least for a while longer.
It’s no secret that even on iOS, apps can collect your data. One way they do this is by using Background App Refresh to send data back to the analytics company.
Apple has been awarded the 2019 Creative Marketer of the Year by Cannes Lions, the world’s largest festival for advertising and creative communications.
In a WebKit post today, Apple has an idea to make online ads private. It’s called Privacy Preserving Ad Click Attribution.
Spotify is experimenting with voice technology, and future Spotify ads will use users to interact with them with voice commands.
Facebook has been accused of blocking efforts to study its ad platform. Andrew says that transparency is a big part of privacy.
Andrew Orr and Dave Hamilton join host Kelly Guimont to discuss robocall blocking and a new law concerning consent to get advertising.
The Texas Privacy Protection Act (HB 4390) was introduced last month, and it would require opt-in consent from consumers before companies could use their data for targeted ads. Advertisers aren’t happy.
Without the ability to effectively advertise online due to opt-in consent barriers, revenues will be impacted and companies that rely on such revenue may no longer be able to support free and low cost content and services that Texans desire, such as online newspapers, social networking sites, mobile applications, email, and phone services,” the ad industry writes in a letter sent last week.
The groups add that the constant requests for consent will frustrate consumers and also “desensitize” them, which will reduce “their sense of control over their privacy.”