W e reported this morning that Leo Laporte of TechTVis ScreenSavers said yesterday that Apple would be involved in todayis Comdex keynote presentation from AMD CEO Hector Ruiz. Apple was nowhere to be seen, however, though the keynote from Mr. Ruiz focused on such topics as turning the computer into the center of peopleis homes, and focusing on customer needs. The former has been a big part of Appleis business model for some time, and it has slowly been coopted by Microsoft, Intel, and now AMD. The rest of the keynote was filled a host AMD partners that showed off the benefits of AMD processors. From an AMD press release:
To illustrate the value of AMDis customer centric approach, Ruiz was joined by partners Epic Games, Gibson Guitar Company, IBM, George Lucasi JAK Films and NVIDIA(R), along with customers Cray Super Computing, China Basic Education and Northeast Utilities. Executives from each of the companies joined Ruiz in demonstrating how close collaboration with AMD has increased their revenue opportunities by maximizing the relevancy of their products for end-users.
Live demonstrations during the event included 64-bit versions of Epic Games Unreal Tournament 2003 and IBM DB2 software -- software that is available today -- running on AMDis future 64-bit microprocessors, illustrating the benefits of 64-bit computing for todayis real-world applications.
Unreal Tournament was demonstrated running on a 64-bit AMD Athlon(TM) microprocessor, with audience members seeing the power this upcoming processor is expected to bring to consumer-focused applications. IBM DB2 was demonstrated running on a 64-bit AMD Opteron(TM) microprocessor, showing the dramatic performance increase this upcoming processor is expected to bring to enterprise-class computing environments.
As you can see, Apple is not included in that cavalcade of stars. You can find additional coverage of the keynote from Reuters, AP, and others.