Apple has announced a new series of Switch ads. The company will be debuting the ads during the US Open tennis tournament this weekend. Apple says that the new ads will feature an attorney, a veterinarian, a trucking company owner, a software manager and two students. The ads will continue to run throughout the Fall, and Apple says companion ads will appear in print ads in several large magazines. From Apple:
Appleis second series of ads featuring real people who have switched from PCs to the Mac® will debut during CBSis broadcast of the U.S. Open tennis tournament this Saturday and Sunday. The six new ads feature "switchers" from a wide variety of backgrounds: an attorney, a veterinarian, a trucking company owner, a software manager and two students. Their personal PC-to-Mac switching stories join the growing list from people switching from PCs to Macs every day.
"Our Switchers campaign has clearly resonated with viewers because the response has been nothing short of phenomenal," said Steve Jobs, Appleis CEO. "We are thrilled to have these real people stand up to tell their personal switching stories to the entire country."
Apple® will continue to run the TV ads this Fall on major broadcast networks like CBS and NBC, including NBCis broadcast of the 54th Annual Prime-Time Emmy Awards on Sunday, September 22, and on top cable networks like CNN, VH1, Comedy Central, Discovery Channel and ESPN. Print ads will begin appearing in mid-September in major magazines such as Time, Newsweek, BusinessWeek, Fortune, The New Yorker and Rolling Stone.
You can find more information about the Switch campaign, including information for PC users interested in Switching, at Appleis Switch Web site.