The Mac Observer

Apple Shake: Apple Buys Nothing Real, A High End Compositing Software Maker

February 6th, 2002 at 2:00 PM - News by Bryan Chaffin

MacMinute broke the news that Apple has bought a company called Nothing Real, the makers of Shake, a high-end video compositing software application. Shake is a US$10,000 (give or take a bit) package that is used in the development of many feature films. Neither Apple nor Nothing Real has issued a press release announcing the purchase, but MacMinute has posted a statement from Apple:

"Apple has acquired Nothing Real, a developer of high-performance software for professional visual effects and post-production based in Venice Beach, California," an Apple statement reads. "Apple plans to use Nothing Realis technology in future versions of its products."

For those wanting to know what the big deal is about Shake, we offer a comment from someone in the video industry. The following was posted in the NewTek forums (the makers of LightWavee, the 3D app) by "Beamtracer" (thanks to Observer Lester for the heads up):

Anyone who owns or has seen a demo of Shake will know of the mind blowing effects it is capable of. Most high-end 3D work gets processed through a compositing application, and Shake is extensively used in big budget Hollywood films. 3D animators should keep a close eye on Apple Shake.

<snip>

At the very least itill probably cause the price to plummet (Shake currently costs over US$10,000). It will also force many companies doing high-end visual fx for film and television to bring Macs into their workflow. This could have a back-flow effect if they want to standardize on one platform. If they MUST use a Mac for compositing, they may also decide to use it for other tasks. There are many companies that wouldnit use any other application as a substitute for Shake.

You can read a small amount of additional information in the MacMinute report. Nothing Realis Web site is currently down with a message saying that it will return "soon."

  • Related Entries
  • Email This
  • Tweet This
  • Bryan Chaffin on Twitter
Login. Need an account? Register here.



Auto-login on future visits

Show my name in the online users list

Forgot your password?


Commenting is not available in this section entry.
 

Recent Headlines - Updated November 10th

Mon, 7:20 PM
Rumor - Apple May Update iPod touch in December
6:45 PM
Product News - MacUpdate Desktop Updated to 5.0.1 with New Features, Bug Fixes
5:16 PM
Apple Releases Mac OS X 10.6.2 - Guest Account Bug Fixed, Much More
4:12 PM
Games - New For iPhone: Star Rangers, Air Force Supremacy, Blood Beach, More
2:51 PM
Apple Stock Watch - Radio Shack Jumps 14% on iPhone Deal, Apple Up 3%
2:25 PM
Games - EA Scoops Up Social Games Publisher Playfish
1:51 PM
Deal Brothers - Western Digital 1TB SATA Intellipower Hard Drive:  $84.99
10:58 AM
News - StarHub Signs Singapore iPhone Deal
10:36 AM
Hot Forum Topic - Reader Speculation: What’s in Apple’s Tablet?
10:08 AM
News - Apple Kicks Off New Credit Program
9:26 AM
News - Apple Launches Reserve and Pick Up Program
8:49 AM
News - ikee Worm Rickrolls Jailbroken iPhones
 

The Mac Observer Reader Specials

  • TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
  • RamJet Memory: Mac Pro 8-core 8GB Kit $199.99, 4GB Kits $109.99! Sale on MacBook and MacBook Pro 8GB kits $549.99! New MacBook DDR3 2GB for $49.99. iMac and Mac mini 4GB Kits for $79.99! 1TB SATA Hard Drives for $109.99! Click here
  • OWC: Plug & Play Hardware RAID up to 8.0TB. High Performance, Data Redundant Solutions. FireWire 800, FireWire 400, USB2, or eSATA. Hot Swappable Bays, Data Rates over 200MB/s. Click here
  • Poker Mac If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!
  • For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.

  • Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.
  • Buy Stuff, Support TMO!
  • __________
  • Macworld Expo 2010 Hotel Deal
  • TMO on Twitter!

Apple Stock Quote

  • AAPL: $201.46. Change: 0.00.
  • (Prices delayed up to 20 minutes.)
  • Discuss in our Apple Finance Board

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features