Apple TV’s Challenge Amidst The New Convergence

· by · Analysis

Several new trends in TV and Internet viewing have been observed lately. Traditional TV viewers are asking themselves how they can better mix and match their services, and some viewers have been found to be simultaneously multitasking TV and the Internet. John Martellaro looked at the trends and discussed whether devices like the Apple TV that lock viewers into a niche for the sake of the simplicity of the user experience could miss out on new opportunities.

The analysis is over at our sister site, the iPod Observer.

John Martellaro

John Martellaro

John Martellaro was born at an early age and began writing about computers soon after that. He is a former U.S. Air Force officer and has worked for NASA, White Sands Missile Range, Lockheed Martin Astronautics, the Oak Ridge National Laboratory and Apple. At Apple he worked as a Senior Marketing Manager, a Federal Account Executive and a High Performance Computing manager. His interests include skiing, chess, science fiction and astronomy. You can follow John on Twitter at twitter.com/jmartellaro.

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