Piper Jaffray: The iPod Halo Effect is Real and Growing
November 23rd, 2004 at 2:00 PM - News by Misha Sakellaropoulo
Much has been said of the iPodis "halo effect" -- the notion that strong sales of iPods will spill over into sales of Macs. Analysts have routinely cited the factor in bolstering their outlook of Apple, but to date little proof exists that the halo effect is in any sort of effect (most recently, Appleis global market share for sales of new systems fell to a paltry 1.8 percent).
While sales of Macs have been holding generally steady quarter after quarter, hovering around 800,000 units, a survey conducted by Piper Jaffray, the brokerage firm that earlier this week raised its target on Apple to $100, found that 6 percent of iPod users have in fact switched from Windows to Mac, and that another 7 percent are planning to make the switch.
C|NET notes that Gene Munster, a senior research analyst at Piper Jaffray, believes that the iPod halo effect is only beginning. "Weire in the very early innings of a multiyear trend," he said.
Recent Headlines - Updated November 10th
- Mon, 7:20 PM
- Rumor - Apple May Update iPod touch in December
- 6:45 PM
- Product News - MacUpdate Desktop Updated to 5.0.1 with New Features, Bug Fixes
- 5:16 PM
- Apple Releases Mac OS X 10.6.2 - Guest Account Bug Fixed, Much More
- 4:12 PM
- Games - New For iPhone: Star Rangers, Air Force Supremacy, Blood Beach, More
- 2:51 PM
- Apple Stock Watch - Radio Shack Jumps 14% on iPhone Deal, Apple Up 3%
- 2:25 PM
- Games - EA Scoops Up Social Games Publisher Playfish
- 1:51 PM
- Deal Brothers - Western Digital 1TB SATA Intellipower Hard Drive: $84.99
- 10:58 AM
- News - StarHub Signs Singapore iPhone Deal
- 10:36 AM
- Hot Forum Topic - Reader Speculation: What’s in Apple’s Tablet?
- 10:08 AM
- News - Apple Kicks Off New Credit Program
- 9:26 AM
- News - Apple Launches Reserve and Pick Up Program
- 8:49 AM
- News - ikee Worm Rickrolls Jailbroken iPhones
The Mac Observer Reader Specials
- TypeStyler For Mac OS X is Now Shipping! Download The Free Fully Functional 60 Day Tryout at www.typestyler.com
RamJet Memory: Mac Pro 8-core 8GB Kit $199.99, 4GB Kits $109.99! Sale on MacBook and MacBook Pro 8GB kits $549.99! New MacBook DDR3 2GB for $49.99. iMac and Mac mini 4GB Kits for $79.99! 1TB SATA Hard Drives for $109.99! Click here
OWC: Plug & Play Hardware RAID up to 8.0TB. High Performance, Data Redundant Solutions. FireWire 800, FireWire 400, USB2, or eSATA. Hot Swappable Bays, Data Rates over 200MB/s. Click here
If you're using a Mac, then you've gotta check out Full Tilt Poker for Mac. This Full Tilt Poker bonus code does the unthinkable, it actually rewards!For the latest Apple products use Ciao, a price comparison website, to find laptops like MacBook Air. Then find the best prices on MP3 players and use our comparison tool to evaluate mobile phones like the Apple iPhone.
Laptop Hardware Provided by TechRestore - Overnight Mac & iPod Repairs.
J&R ComputerWorld’s Weekend Sale - Sitewide Unbelievable Deals
OWC’s Garage Sale - Lots of New Goodies
Apple Refurbished 24” LED Cinema Display: $599.00 Delivered
Western Digital 1TB SATA Intellipower Hard Drive: $84.99 Delivered
Refurbished Mac Pro 8-core 3.2GHz Intel Xeon: $3299.00 Delivered
