Amazon used its homepage to slam Apple's new iPad mini while touting its own Kindle Fire HD earlier this week, but has since pulled the chart claiming its own tablet is better and less expensive.
Amazon's chart highlighted the Kindle Fire HD's display as "stunning," while calling the iPad mini's "standard definition, low-resolution," noted the Fire has stereo speakers while the iPad mini has a mono speaker, and called out the Fire's WiFi support while failing to mention the iPad mini supports WiFi, too.
Amazon ad: Kindle Fire HD is better, Apple is "ballsy"
Amazon also quoted the tech blog Gizmodo saying, "[Apple's] 7.9-inch tablet has far fewer pixels than the competing 7-inch tablets! You're cramming a worse screen in there, charging more, and accusing other of compromise? Ballsy!"
While the Kindle Fire HD's 7-inch display does have a higher resolution that the 7.9-inch iPad mini, Amazon's tablet doesn't include features like a more powerful processor, a bigger screen, more storage space, a rear-facing camera, and an LTE-capable version. At US$199 for the 7-inch Kindle Fire HD, however, Amazon's tablet does cost less than Apple's 16GB WiFi-only iPad mini at $329.
The Amazon chart was at a minimum inflammatory, especially with its "ballsy" quote, so it's no surprise that it didn't last long on the company's homepage.
Apple's iPad mini sold out in preorders and will be available in stores this Friday, November 2.