Amazon: New Kindle Most Popular Ever; Don’t Ask How Many

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Amazon announced Wednesday that its latest Kindle model is the best selling Kindle yet, though that wasn’t backed up by actual sales figures. The company said that more units were ordered in the first four weeks of availability than for any model in the past, and that it was the most popular overall item in both the U.S. and UK markets for Amazon.

“Kindle is the best-selling product on Amazon.com for two years running and our new generation Kindles are continuing that momentum,” Steven Kessel, senior vice president, Amazon Kindle, said in a statement.

The Kindle is Amazon’s own ebook reader, a dedicated device for reading ebooks, newspapers, and magazines. Many see the Kindle as being in competition with Apple’s iPad, which also has ebook software as well as a Kindle app on the App Store. Amazon updated the product line on July 29th, 2010, introducing a new WiFi-only model with a pricepoint of US$139.

The online retail giant has often touted each new generation of Kindle as the most popular yet, but the company steadfastly refuses to offer actual sales numbers. Still, to increase sales in the midst of Apple’s phenomenal success with the iPad is feat unto itself, and a feat that strongly suggests there is still room in the market for an inexpensive dedicated ereader.

Kindle 3

Amazon’s WiFi-only Kindle 3

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7 Comments Leave Your Own

Phil

At $639 plus monthly charges, I don’t think the iPad offers much competition to the $189 Kindle.

Tiger

The two devices aren’t even in the same league. Yes, they have an area of intersection in functionality…reading material. After that, it’s pretty much a non-issue.

And Amazon sure is enjoying making money off it’s iPad app. In fact, they were smart NOT to try and do much more with the Kindle for now so that it doesn’t compete. They truly have cornered the entry level market.

FlipFriddle

Phil,
Don’t compare a full featured iPad with a 3G data contract to a Wi-Fi only device. Amazon finally got their head out of their butt and made something that non-rich-folk could afford and they are selling lots of them; quick alert the media!
It still can’t read a PDF so it’s useless to me, though my wife might like one.

b0wz3r

Don?t compare a full featured iPad with a 3G data contract to a Wi-Fi only device. Amazon finally got their head out of their butt and made something that non-rich-folk could afford and they are selling lots of them; quick alert the media!
It still can?t read a PDF so it?s useless to me, though my wife might like one.

Not to mention all the other stuff the iPad can do that the Kindle CAN’T.  How much would you have to spend for more devices to duplicate the functionality of the iPad, starting with the Kindle?  I think you’d end up paying more in the long run.

Radoico

Flip-riddle, the new Kindle can read PDF. Of course iPad is an amazing multifunctional device and Kindle is dedicated, but for reading, Kindle worth it.

studentx

Phil said on August 25th, 2010 at 5:06 PM:
At $639 plus monthly charges, I don?t think the iPad offers much competition to the $189 Kindle.


Silly. The Kindle is a one trick pony. If you want to have music, movies, internet, chat, photos, games, and just about every a netbook can do, etc,... then the Kindle isn’t even a choice.

Plus, the base iPad is $499 with no monthly charges if you’re using WiFi.

Funny how they never mention how many they’ve sold. Why? Because the numbers are dismal compared to anything Apple sells. I bet the only league its in is AppleTV when it comes to sales.

Saurabh

@1282788415: When I start a novel or am reading any book, I usually read for 6-8 hours straight or around 12-14 hours in a day. I don’t think I can read that much without straining my eyes. Since I already have a computer and a netbook I will just get the Kindle 3. I am sure there are many more people who are just in my situation.

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