“One thing not mentioned in the report is the nature of Apple’s iOS ecosystem and Android’s ecosystem. Far more apps sold on Apple’s App Store are paid apps than on Android, where ad-supported apps are the norm for apps that aren’t simply free. This is likely to skew the growth of Android’s presence on many ad networks, though that doesn’t necessarily negate the fact that Android’s growth surpassed Apple’s during the second half of 2011.”

This blows this whole survey out of the water.  It clearly indicates the sampling is not representative, and therefore any claims made on the data to be invalid.

Anecdotally, this behavior describes me to a T.  I simply loathe those d**n little pop ups and will gladly pay the buck or two to get rid of them.

In short, this is just more FUD from Android.

There are two things that strike me. One is that the #4 device is the Google Nexus One. I’m pretty sure I’ve read all over the Internet what a spectacular failure it was. Funnier still… nobody got a carrier subsidy for an N1, iPhone users.

The other thing is that people are actually able to acquire and use apps on these Android phones. The Android Marketplace is described in many places as “wild, wild, west”, disorganized, etc.

I think it’s a dubious distinction that “ad impressions” are a metric. As a consumer, I find them to be nothing more than a nuisance and intrusion. I pay no attention to them, I’m never going to actually BUY something they’re selling. What a HUGE waste of bandwidth. I’d rather pay for the apps and have them not interfere with the user experience. Maybe I’m not the typical consumer, but I can’t imagine anybody really wants more ads!

Tiger, advertising is textbook case of why you pay attention to what people do rather than listen to what they say. And that’s what makes these metrics so valuable. They capture what people are actually doing, and they slice and dice things to figure out what they are actually doing them with.

Must be because of all that HTML5 fragmentation I’m hearing about or something.

Far more apps sold on Apple’s App Store are paid apps than on Android, where ad-supported apps are the norm for apps that aren’t simply free. This is likely to skew the growth of Android’s presence on many ad networks, though that doesn’t necessarily negate the fact that Android’s growth surpassed Apple’s during the second half of 2011.

I think I would rather pay for an app than be spammed and harrassed or intruded upon.

Seems like finding out that a phone has the most advertising would be the equivalent of a warning label. This is only a good thing for advertisers, and remember advertisers and mobile companies are Androids (Google’s) customers, not users, and these numbers bear that out.