Angela Ahrendts Visits Tokyo Retail Store Grand Opening

| News

Apple's new Senior Vice President of Retail and Online Stores, Angela Ahrendts, attended the opening of the latest Apple retail location in Tokyo, the third store in the city. Philip Elmer-DeWitt has more about her visit over at Fortune, including her first tweet coming from the new Omotesando store.

Ms. Ahrendts has been at Apple officially since the beginning of May, previously she was the CEO of Burberry. Her move to Cupertino was announced in October 2013.

This is likely the first of many onsite visits for Angela Ahrendts, Fortune also mentioned her first memo to employees declaring that "every couple of weeks, we will be visiting stores across the world."

Another notable piece of this store's opening is the advance video (below) Apple posted on its YouTube channel, which the compane has never done before. As usual, the staircase is remarkable, this one being a spiral of stainless steel instead of the glass staircases we've seen previously.

The Mac Observer Spin The Mac Observer Spin is how we show you what our authors think about a news story at quick glance. Read More →

I liked her when we heard she'd been hired and looked at her track record with Burberry. But now to see her show up at a store and promise to visit others, that makes me even happier she's running retail now. Spending nearly two years correcting the Browett mistake almost makes me happy Tim Cook chose poorly if that's what it took to get Ms. Ahrendts into the company. I'm very pleased with her hands-on approach, and I can't wait to see what she has in store for Apple retail.

Popular TMO Stories

No Comments

Log-in to comment