Apple Highlights Books, Photos in iPad mini Ads

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Apple released two new iPad mini commercials over the weekend that compare the smaller sized iPad's photo viewing and book reading features to the full-size iPad.

Apple highlights iPad mini features along side the full-size iPadApple highlights iPad mini features along side the full-size iPad

Both TV ads show the iPad mini next to the full-size iPad, just like the original iPad mini commercial. The "Photos" commercial shows the 7.9-inch iPad holding its own against the 9.7-inch model, and the "Books" ad shows the iPad mini working equally well as an ebook reader.

Both commercials are airing on television, and can also be viewed at the Apple website.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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1 Comments

iJack

Subtly clever ads.  Well done.

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