Apple Highlights Books, Photos in iPad mini Ads

| News

Apple released two new iPad mini commercials over the weekend that compare the smaller sized iPad's photo viewing and book reading features to the full-size iPad.

Apple highlights iPad mini features along side the full-size iPadApple highlights iPad mini features along side the full-size iPad

Both TV ads show the iPad mini next to the full-size iPad, just like the original iPad mini commercial. The "Photos" commercial shows the 7.9-inch iPad holding its own against the 9.7-inch model, and the "Books" ad shows the iPad mini working equally well as an ebook reader.

Both commercials are airing on television, and can also be viewed at the Apple website.

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1 Comments

iJack

Subtly clever ads.  Well done.

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