Apple launched a new "Browse by Category" feature for the App Store on Thursday. The feature allows users a fast visual way to narrow down their app search for improved discovery.
Apple made the announcement via Twitter:
Clicking through to the link shows a page with 24 categories, including Books, Games, Education, Navigation, Newsstand, Productivity, Travel, and more, as shown in the screenshot below.
Browse by Category in the App Store
The view is also accessible from the main App Store landing page a few rows down from the top. As of this writing, Apple hasn't included a link from the main iTunes landing page.