Apple Ranked Brand of the Year Again in Harris Poll

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Apple ranked the best company in 2013 Harris Interactive PollApple is the top ranked brand in the United States, according to results from an annual Harris Interactive poll. Apple was ranked the top brand by consumers in all three of the categories it was included in: computers, smartphones, and tablet devices.

This is the second year running where Apple has taken the top spots in the Harris Interactive EquiTrend poll. The survey includes results from 38,000 consumers who share their opinions on popular brands.

In this year's survey, Apple beat out Hewlett-Packard, Dell, and Sony in the computers category. Apple ranked above HTC, Samsung, and LG in the smartphone category, and above Amazon's Kindle Fire line, Google's Nexus series, and HP's Slate in the tablet category.

According to Harris Interactive, Apple's Quality score dropped some this year, but its Brand Equity ranking, which includes familiarity, quality and purchase consideration, was high enough to beat out the other companies listed in the same categories.

The study underscores the notion that, despite the popularity of Android smartphones and tablets, consumers still consider the iPhone and iPad as their go-to choices when shopping for mobile devices.

Taking the top spot in the computers category is good news for Apple, too, since it shows consumers are interested in the company's desktop and laptop computers even in the soft PC market.

Apple sold 31.2 million iPhones, 14.6 million iPads, and 3.8 million Macs during its third fiscal quarter. iPhone sales beat analyst estimates, but iPad and Mac sales came in under expectations. That said, Apple's overall sales numbers were strong and fit with the Harris Interactive poll results.

Even with news reports claiming Apple is dead company walking, consumers are still buying its products by the millions every quarter. They also ranked Apple as the top company yet again, which makes it sound like the company is doing pretty well.

Comments

wab95

How about that?

A dead company wins the top branding spot (USA at any rate). The competition have got to be a bit miffed. Perhaps they’ll appeal.

RonMacGuy

But wab95, the general public HATES the walled garden.  The general public HATES the limitations and restrictions on iDevices and the fact that you have to jailbreak your iDevice to do anything useful.  The general public HATES the fact that iDevices don’t have any way to add a memory card to expand the amount of available storage.  The general public HATES the fact that Apple is always behind in technology, like implementing 4G (when so many android phones had it months and months earlier), like quad core processors, like NFC, like… like… declining and mostly irrelevant, iPhones soon to be at 10% US smartphone market share, Apple is failing…

Oh, wait.  Hmm.  The general public LOVES Apple?!?!?  What the heck?  I am so confused!!

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