The Mac Observer

Apple Beats Windows Competitors by 12% in American Customers Satisfaction Index

TMO Talk (8)

Apple is crushing its Windows-based competition in consumer satisfaction according to the latest American Customers Satisfaction Index (ACSI) results for the June quarter released Tuesday. Apple had a customer satisfaction grade of 84 (out of 100), which compares to 75 for #2 Dell, a 12% difference that the ACSI characterized as, "one of the largest gaps between first and second place for any industry."

The ACSI is a project of the University of Michigan's Ross School of Business in partnership with the American Society for Quality (ASQ) and CFI Group, and its quarterly reports are based on lengthy surveys of customers in different industries throughout the year.

Apple's score of 84 represents a decline of 1 point, but, according to the ACSI, "the decline has done little to hurt the large lead Apple has enjoyed for six straight years over the Windows-based manufacturers."

The overall satisfaction score in the computer industry was 75, thank in part to gains from Gateway (up three points to 74), HP (up one point to 74), and Compaq (up six points to 74). Dell's 75 was unchanged from the previous ACSI computer survey results.

Apple has long lead most customer satisfaction surveys amongst its PC brethren, but the ACSI results have consistently shown Apple to have the most satisfied customers in the industry.

Still, other industries see higher results. For instance, the auto industry rose two points to get a satisfaction score of 86, much higher than the PC industry's, and the average is higher than even PC-leading Apple's score of 84. Interestingly, American auto makers all posted significant gains in customer satisfaction even while sales plummeted.

Cadillac and Lexus both lead the auto industries with scores of 89, while Buick, Honda and Lincoln Mercury tied for second at 88. Even the lowest scored automaker - Nissan, with a score of 78 - got a better score than any PC maker, other than Apple.

Post A Comment or Log-in. Need an account? Register here.

6 Observer Comments

   Actions Lee Dronick said on August 18th, 2009 at 4:12 PM (Edited: 10/18/2011 6:20 PM):

Yes, but as the laptop hunter ads tell us “If you find it you keep it!”

   Actions geoduck said on August 18th, 2009 at 4:46 PM (Edited: 01/26/2012 2:46 PM):

I’ve worked on Dells
I’ve used Dells
My current employer has a number of Dell desktops, laptops, and servers.
I’m astounded Dell was #; I would have guessed much much lower.

   Actions geoduck said on August 18th, 2009 at 4:49 PM (Edited: 01/26/2012 2:46 PM):

That should have read
I’m astounded Dell was #2;

<GDit can’t we get the ability to edit our posts back?>

Well, in my experience, Dells have been pretty decent computers. They’re utilitarian for sure, and aren’t as well designed as Apples (of course), but all the ones I’ve used have proven to be reliable and robust.

The real pain in the rear is Windows.

   Actions geoduck said on August 19th, 2009 at 9:55 AM (Edited: 01/26/2012 2:46 PM):

Yeah decent is all I would give them. Reliability is about average. Customer service is WAY below average. I also keep running into odd Dell custom parts that cost far more than they should. I just had a cooling fan fail on a server. A nice low voltage muffin fan, should cost $12 at the electronics store. No it was in a Dell custom bracket and the Dell part cost $75. I used the $12 part, moved the bracket to my fan and made it fit with a file, drill, tape, and some ingenuity. I’ve also run into a fair number of video/audio/ethernet cards that should take normal drivers but will only work with the Dell custom driver.

I’ve had better luck with HP, MPC, Shuttle compact systems from BoldData, even Compaq. I can see Dell in the top 10, maybe in the top 5. But number 2? That surprises me a lot.

I got my wife a laptop with Windows Vista (regrettably), after several hours I was able to configure the beast operating system to work on my wireless connection.  By the same token I got a new Mac Book Pro, out of the box powered up and on line in about 25 minutes.  Ya wonder why people hate Vista and Windows.

Post A Comment or Log-in. Need an account? Register here.
 

Recent Headlines - Updated February 12th

Sat, 4:11 PM
MacOS KenDensed - MacOS KenDensed: iPad 3 Frenzy, Big-time Apple & Steve Jobs, G-Man
Fri, 8:10 PM
News - Apple Sues Motorola Mobility in California Over German Case
7:54 PM
Free on iTunes - OnLive Desktop: Windows & Office on Your iPad
7:43 PM
Product News - Apple Rolls Out MacBook Air Configurations for Education
6:35 PM
Just a Peek - Battle Pocket Bulge With The Hint for iPhone
6:01 PM
Rumor - Apple Reportedly Bringing MacBook Air Styling to Pro Line
4:50 PM
Particle Debris - The Hidden Gotchas of Browser Security
3:56 PM
Apple Stock Watch - Analyst: Paying a Dividend Makes Sense for Apple
2:58 PM
Deal Brothers - iMac 27-inch 2.93GHz Intel Quad-Core i7 processor:  $1,999
2:45 PM
In-Depth Review - Theodolite App for iOS is Breathtaking
12:52 PM
Apple Stock Watch - Mizuho Securities Starts Apple Coverage with $635 Target
11:35 AM
Hot Forum Topic - Forum Poll: Are You Planning on Buying a New iPad?
 

The Mac Observer Reader Specials

  • TypeStyler 11 is now in the Mac App Store!! -- Special Introductory Price of $59.95!! -- To Buy From The Mac App Store Click Here Now!! Or buy direct from Strider Software.
  • Mac RAM Upgrades: MacBook Pro 16GB kits $475, 8GB Kits for $119.99! iMac 16GB RAM Kits (4x 4GB) for $229.99! Mac Pro Memory 32GB Kit for $399.99, 64GB Kit for $889.99! Mac Hard Drives 2TB Seagate SATA II for $249.99! Click Here!
  • Poker Mac If you're using a Mac, then you've gotta check out Online Poker Mac. This mac poker and online casino mac site actually does the unthinkable, it actually rewards!

Apple Stock Quote (AAPL)

Loading...

Hot Topics

TMO Express

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday. Find out more!

Top Deals From DealBrothers.com

Recent Features

Support The Mac Observer

We noticed you may be running AdBlock on your computer. It takes real money to run this site and to deliver the news, tips, and opinions you love to read.

If you wish to block the ads that pay for the creation of our content, we ask that you instead support TMO Directly, either with a $5 monthly recurring contribution, or a one-time donation of any amount of your choice. Thanks!

Subscribe with Paypal Donate with Paypal