Apple Debuts Magical iPad Ad

· by · News

Apple unveiled a new iPad commercial Tuesday evening that shows off the multimedia tablet’s versatility and ends by calling the device “magical.”

Apple’s “Magical” iPad ad

Unlike recent iPhone ads that include voiceovers, the new iPad ad shows a string of iPad apps in action interspersed with adjectives like “delicious,” “artful” and “playful.”

The commerical is available in QuickTime format at the Apple Web site.

Jeff Gamet

Jeff Gamet

Jeff is the Mac Observer's Managing Editor, and co-host of the Apple Context Machine podcast. He is the author of "The Designer's Guide to Mac OS X" from Peachpit Press, and writes for several design-related publications. Jeff has presented at events such as Macworld Expo, the RSA Conference, and the Mac Computer Expo. In all his spare time, he also co-hosts the We Have Communicators podcast, and makes guest appearances on several other podcasts, too. Jeff dreams in HD.

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1 Comments

Bosco (Brad Hutchings)

The most *magical* part of the iPad is that app approval is overseen by a guy who sells fart and urination apps.

For real.

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