Apple Drops 40GB Apple TV, Lowers 160GB Price

| News

Apple reduced its Apple TV lineup -- both in models and price -- over the weekend. The company discontinued the 40GB model and dropped the price of the 160GB model to the 40GB model's price point US$229.

The 40GB Apple TV shipping status changed from 24 hours to 1-2 weeks ahead of Apple's September 9 media event prompting Piper Jaffray analyst Gene Munster to predict that new models were on the way. Apple's media event, however was Apple TV-free and instead focused on the iPod and iTunes.

Consolidating the Apple TV lineup into a single model could be an indicator that Apple is planning on releasing a higher end home entertainment center product, or simply a reaction to harder to come by 40GB hard drives.

[Thanks to Mac Rumors for the heads up.]

Sign Up for the Newsletter

Join the TMO Express Daily Newsletter to get the latest Mac headlines in your e-mail every weekday.

10 Comments Leave Your Own

geoduck

Consolidating the Apple TV lineup into a single model could be an indicator that Apple is planning on releasing a higher end home entertainment center product, or simply a reaction to harder to come by 40GB hard drives./quote]
Or dropping the AppleTV altogether.

Lee Dronick

Maybe this was the reason for the 15 minute recap. A new Apple TV, or rather something greatly improved on the entertainment concept, is in the works. It wasn’t quite ready, or they want to announce it at the same time as Windows 7 is debuted.

geoduck

I keep thinking that eventually the AppleTV and Mac Mini will merge into a single device

deasys

Consolidating the Apple TV lineup into a single model could be an indicator that Apple is planning on releasing a higher end home entertainment center product, or simply a reaction to harder to come by 40GB hard drives./quote]
Or dropping the AppleTV altogether.

I don’t think dropping a product of which Apple has sold millions of units and that has recently experienced large increases in sales growth is a good idea…

daemon

I keep thinking eventually Apple will come out with an Apple TV with a capacity that would actually be worthwhile to have uncompressed iTunes HD video on. You know, 2 or 6 terabytes…

deasys

...an Apple TV with a capacity…to have uncompressed iTunes HD video on….2 or 6 terabytes

Hmm…I don’t think that will do it, daemon: Uncompressed 1080p24 requires a data rate of 746 Mbps or 328 GB per hour. Even your 6 TB drive will only hold 18 hours of so of such video—about 9 movies.

Are you sure uncompressed is the way to go?

Understanding HD Formats

daemon

Compared to DivX, iTiunes video is uncompressed.

deasys

Agreed (and that’s a good thing).

sedat

Maybe this was the reason for the 15 minute recap. A new Apple TV, or rather something greatly improved on the entertainment concept, is in the works. It wasn?t quite ready, or they want to announce it at the same time as Windows 7 is debuted.

sedat

I keep thinking eventually Apple will come out with an Apple TV with a capacity that would actually be worthwhile to have uncompressed iTunes HD video on. You know, 2 or 6 terabytes?


Forum

is in the works. It wasn?t quite ready, or they want to announce it at the same time as Windows 7 is debuted.

Log-in to comment